Yili ZHI SELECT
Yili ZHI SELECT
Yili Group is a large-scale dairy enterprise in China with a relatively complete range of products. Yili is not only a provider of healthy food, but also an advocate of a healthy lifestyle. Yili believes that all life needs to be nourished in order to show the colorful vitality to this world.
The Yili brand has professional product brands based on different groups and needs, including the Yili parent brand and more than 20 sub-brands. In December 2017, the 2018 Customer Conference of Yili Group's Liquid Milk Business Department was held in Zhuhai. Taking this opportunity, Yili announced a strategic move into the field of plant protein. After three years of hard work, the Zhixuan brand, which focuses on "baking is stronger and more fragrant, soy milk masterpiece", has been officially released. As Yili’s strategic brand entering the soy milk market, China uses five good product strengths to define a cup of strong aroma and good soy milk. "Select soy milk from planting" strictly selects raw materials from the soybean golden production area of black soil, and is paired with black sesame and black beans.
At present, Yili has built a backbone network covering the global resource system, global innovation system and global market system in developed dairy industries such as Asia, Europe, the Americas, and Oceania. Yili’s partners cover 5 continents and are distributed in 33 countries. By integrating high-quality global resources, Yili can better serve consumers. At present, Yili's liquid milk, milk powder, yogurt, cheese, cold drinks and other products have been launched in more than 60 countries and regions around the world.
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