YEATION
YEATION
NetEase Yanxuan takes "making a better life within reach" as its original intention, aiming to become a lifestyle brand that the new middle class in China likes. Founded in 2016, NetEase Yanxuan started by carefully making a national towel. Through simple, practical and comfortable aesthetic design, it optimized the product usage experience and brought a better life to 30 million new middle-class families. In 2021, NetEase Yanxuan proposed a new brand life concept "live the way you like", aiming to stand with the new middle-class people and advocate diversified life value propositions.
NetEase Yanxuan is positioned as a new middle-class lifestyle brand and continues to make efforts to create a hit product with reputation. Thanks to the increase in netease Yanxuan's gross profit margin, NetEase's innovative business's gross profit margin reached 29.5%, a double growth year-on-year. In the second quarter of 2023, NetEase Yanxuan continued to promote category focus and explosive product drive, and launched the "Yanxuan Treasure Plan" for origin traceability marketing IP to help explosive products become popular. In addition, NetEase Yanxuan’s pet business has been upgraded and renamed NetEase Tiancheng, signed a strategic cooperation with China Agricultural University, and launched a series of activities such as Pizza Hut joint package.
Foshan YISHOW Furniture Co., Ltd
Brand: Foshan YISHOW Furniture Co., Ltd
Main Products: Office Chair , Office Furniture , ergonomic chair , Calligraphy table , herman miller ergonomic chair , ergonomic stool
Foshan Bwell furniture Co.,Ltd
Brand: BWELLSIT
Main Products: office chair , Ergonomic , chair , Training Chair , Bar chair , Bow chair
Dongguan Powerme Tech. Co., Ltd.
Brand: Powerme
Main Products: LED Makeup Mirror , Smart Bathroom Mirror , LED Compact Mirror , LED Handheld Mirror , LED Suction Cup Mirror , LED Vanity Mirror
Brand: ZHILI
Main Products: Dinning Chair , Gaming Chair , Office Chair , Leisure Chsir , Mesh Chair , Bar Stool
Ruian Jia Beir Auto Parts Co.,Ltd.
Brand: JBRracing
Main Products: Racing Seat , Steering Wheel , Air Fliter , Safety Belt , Racing Helmet , Gaming Chair
