Shenzhen BUYDEEM Technology Co., Ltd.
Beiding, a new Chinese-style "food" life brand, builds practical life aesthetics with "love" as the starting point. In Beiding’s products, excellent beauty, function and quality are reflected everywhere, and they always pursue perfect details and ultimate experience. Brand philosophy Products are footnotes to lifestyles and also reflects pursuits and attitudes. Do what you love and become something you love. This is Beiding’s product philosophy. Not only to create a scene related to cooking and delicacies, but also to create a life and self that they really like.
Shenzhen BUYDEEM Technology Co., Ltd.
Beiding, a new Chinese-style "food" life brand, builds practical life aesthetics with "love" as the starting point. In Beiding’s products, excellent beauty, function and quality are reflected everywhere, and they always pursue perfect details and ultimate experience. Brand philosophy Products are footnotes to lifestyles and also reflects pursuits and attitudes. Do what you love and become something you love. This is Beiding’s product philosophy. Not only to create a scene related to cooking and delicacies, but also to create a life and self that they really like.
NetEase (Guangzhou) Computer System Co., Ltd.
NetEase Yanxuan takes "making a better life within reach" as its original intention, aiming to become a lifestyle brand that the new middle class in China likes. Founded in 2016, NetEase Yanxuan started by carefully making a national towel. Through simple, practical and comfortable aesthetic design, it optimized the product usage experience and brought a better life to 30 million new middle-class families. In 2021, NetEase Yanxuan proposed a new brand life concept "live the way you like", aiming to stand with the new middle-class people and advocate diversified life value propositions. NetEase Yanxuan is positioned as a new middle-class lifestyle brand and continues to make efforts to create a hit product with reputation. Thanks to the increase in netease Yanxuan's gross profit margin, NetEase's innovative business's gross profit margin reached 29.5%, a double growth year-on-year. In the second quarter of 2023, NetEase Yanxuan continued to promote category focus and explosive product drive, and launched the "Yanxuan Treasure Plan" for origin traceability marketing IP to help explosive products become popular. In addition, NetEase Yanxuan’s pet business has been upgraded and renamed NetEase Tiancheng, signed a strategic cooperation with China Agricultural University, and launched a series of activities such as Pizza Hut joint package.
NetEase (Guangzhou) Computer System Co., Ltd.
NetEase Yanxuan takes "making a better life within reach" as its original intention, aiming to become a lifestyle brand that the new middle class in China likes. Founded in 2016, NetEase Yanxuan started by carefully making a national towel. Through simple, practical and comfortable aesthetic design, it optimized the product usage experience and brought a better life to 30 million new middle-class families. In 2021, NetEase Yanxuan proposed a new brand life concept "live the way you like", aiming to stand with the new middle-class people and advocate diversified life value propositions. NetEase Yanxuan is positioned as a new middle-class lifestyle brand and continues to make efforts to create a hit product with reputation. Thanks to the increase in netease Yanxuan's gross profit margin, NetEase's innovative business's gross profit margin reached 29.5%, a double growth year-on-year. In the second quarter of 2023, NetEase Yanxuan continued to promote category focus and explosive product drive, and launched the "Yanxuan Treasure Plan" for origin traceability marketing IP to help explosive products become popular. In addition, NetEase Yanxuan’s pet business has been upgraded and renamed NetEase Tiancheng, signed a strategic cooperation with China Agricultural University, and launched a series of activities such as Pizza Hut joint package.
Anhui Jingchuang Electronic Technology Co., Ltd.
Anhui Jingchuang Electronic Technology Co., Ltd.
Fissler Trading (Shanghai) Co., Ltd.
In 1845, Mr. Carl Philips Fisler founded Fisler Company in Germany. For more than 170 years, Fisle Company has always focused on the research and development and manufacturing of high-quality pots and kitchen utensils, and has won many awards. In the 1980s, fully automated production lines were used, and now it is one of the few pots and utensils that are capable of insisting on most of the products being made in Germany. Fiesle is headquartered in Germany and its main products are family kitchenware/tableware series products such as metal aluminum pots, stainless steel pots, pressure cookers, etc. The excellent quality of the products and the simple and elegant design allow Fisle to have many users and collectors around the world. In addition to producing cookware, Fisler also works with the world's high-quality electrical appliance suppliers to develop new products such as stoves and cooking machines that meet the needs of modern people's lives. At present, the company's products have spread to more than 70 countries and regions around the world, ranking among the world's top in the kitchenware field. Fisle is still a choice brand among the kitchens and living rooms of many home life enthusiasts. Fisle Trading (Shanghai) Co., Ltd. is wholly owned by Germany. It currently has counters in more than 130 department stores across the country. The brand will continue to focus on bringing excellent quality and unique functions to Chinese consumers. Household supplies.
Fissler Trading (Shanghai) Co., Ltd.
In 1845, Mr. Carl Philips Fisler founded Fisler Company in Germany. For more than 170 years, Fisle Company has always focused on the research and development and manufacturing of high-quality pots and kitchen utensils, and has won many awards. In the 1980s, fully automated production lines were used, and now it is one of the few pots and utensils that are capable of insisting on most of the products being made in Germany. Fiesle is headquartered in Germany and its main products are family kitchenware/tableware series products such as metal aluminum pots, stainless steel pots, pressure cookers, etc. The excellent quality of the products and the simple and elegant design allow Fisle to have many users and collectors around the world. In addition to producing cookware, Fisler also works with the world's high-quality electrical appliance suppliers to develop new products such as stoves and cooking machines that meet the needs of modern people's lives. At present, the company's products have spread to more than 70 countries and regions around the world, ranking among the world's top in the kitchenware field. Fisle is still a choice brand among the kitchens and living rooms of many home life enthusiasts. Fisle Trading (Shanghai) Co., Ltd. is wholly owned by Germany. It currently has counters in more than 130 department stores across the country. The brand will continue to focus on bringing excellent quality and unique functions to Chinese consumers. Household supplies.
Le Creuset Culinary Trading (Shanghai) Co., Ltd.
Le Creuset is a French high-end kitchenware manufacturer, famous for producing enamel cast iron pots with beautiful colors. Since 1925, Le Creuset has been established in the northern French town of Fresnoy-le-Grand. We believe that we can create "practical and beautiful" kitchenware as a creed to provide high-quality products to the world. Le Creuset's office headquarters are located on the edge of the village. The novel design of the product and the adjustment of various colors were developed here. Based on the product colors and designs required by each country, Le Creuset's products have been exported to more than 60 countries around the world. In 1925, Le Creuset began producing enamel cast iron pots in Fresnoy-le-Grand, France. It is based on this that Le Creuset began to continue producing world-famous cast iron pots. Since 1925, when LeCreuset began to expand its product types, providing and leveraging many technological advances, some things have not changed in LeCreuset's cast iron. LeCreuset continues to use manual technology and traditional forging and casting procedures during the making of kitchenware. This attention to tradition is also a feature contained in the design. A casserole or French oven with the company's volcanic rock (orange) mark is a cast iron project produced by Le Creuset and remains a popular project in the range of bright and retro colors.
Le Creuset Culinary Trading (Shanghai) Co., Ltd.
Le Creuset is a French high-end kitchenware manufacturer, famous for producing enamel cast iron pots with beautiful colors. Since 1925, Le Creuset has been established in the northern French town of Fresnoy-le-Grand. We believe that we can create "practical and beautiful" kitchenware as a creed to provide high-quality products to the world. Le Creuset's office headquarters are located on the edge of the village. The novel design of the product and the adjustment of various colors were developed here. Based on the product colors and designs required by each country, Le Creuset's products have been exported to more than 60 countries around the world. In 1925, Le Creuset began producing enamel cast iron pots in Fresnoy-le-Grand, France. It is based on this that Le Creuset began to continue producing world-famous cast iron pots. Since 1925, when LeCreuset began to expand its product types, providing and leveraging many technological advances, some things have not changed in LeCreuset's cast iron. LeCreuset continues to use manual technology and traditional forging and casting procedures during the making of kitchenware. This attention to tradition is also a feature contained in the design. A casserole or French oven with the company's volcanic rock (orange) mark is a cast iron project produced by Le Creuset and remains a popular project in the range of bright and retro colors.
Fuji Enamel Industry Co., Ltd.
FUJIHORO enamel comes from ancient heritage. It was founded in Japan in 1947. It is a national enamel brand in Japan. Many of the enamel products rely on manual labor and are carefully crafted by Japanese craftsmen. It is not a replacement for current automated production lines like flow operations. Each enamel is a handmade work of art. The strength and appearance of the enamel are both warm and simple. It creates a refined aesthetic life.
Fuji Enamel Industry Co., Ltd.
FUJIHORO enamel comes from ancient heritage. It was founded in Japan in 1947. It is a national enamel brand in Japan. Many of the enamel products rely on manual labor and are carefully crafted by Japanese craftsmen. It is not a replacement for current automated production lines like flow operations. Each enamel is a handmade work of art. The strength and appearance of the enamel are both warm and simple. It creates a refined aesthetic life.
Lodge Manufacturing Company
LODGE is a kitchen supplies brand from the United States, founded by Joseph Lodge in 1896 and is headquartered in South Pittsburgh. The brand focuses on iron pans, frying pans, stew pots and other products, and is known for its durability and practicality. LODGE The products are not only very popular in the United States, but are also sold to Europe, Japan, South Korea and other places. The history of the brand can be traced back to 1896, when LODGE was established in Tennessee, USA Cast iron pot factory. In 1992, the factory was upgraded, changing the coal-fired cupola to an electromagnetic induction furnace, reducing the emission of harmful gases and winning the Tennessee government award. LODGE The products are loved by consumers for their pure cast iron material and affordable prices.
Lodge Manufacturing Company
LODGE is a kitchen supplies brand from the United States, founded by Joseph Lodge in 1896 and is headquartered in South Pittsburgh. The brand focuses on iron pans, frying pans, stew pots and other products, and is known for its durability and practicality. LODGE The products are not only very popular in the United States, but are also sold to Europe, Japan, South Korea and other places. The history of the brand can be traced back to 1896, when LODGE was established in Tennessee, USA Cast iron pot factory. In 1992, the factory was upgraded, changing the coal-fired cupola to an electromagnetic induction furnace, reducing the emission of harmful gases and winning the Tennessee government award. LODGE The products are loved by consumers for their pure cast iron material and affordable prices.
Zhejiang Sidingmu Industry & Trade Co., Ltd.
The Stinm brand, known as steampunk in English, is a German enamel pressure cooker brand with a fashionable appearance and beautiful colors. Since its launch, Sidim brand products have won the love of consumers with their excellent quality and good service.
Zhejiang Sidingmu Industry & Trade Co., Ltd.
The Stinm brand, known as steampunk in English, is a German enamel pressure cooker brand with a fashionable appearance and beautiful colors. Since its launch, Sidim brand products have won the love of consumers with their excellent quality and good service.
Shanghai Zwilling Henckels Co., Ltd.
STAUB is one of the three major enamel cast iron pot brands in France. It is a subsidiary of Shuangliren Group. It is a brand known for the manufacture of enamel cast iron pots. It advocates "made specifically for you who love food and life." It is no coincidence that Fabao French kitchenware has been sought after all over the world - from internationally renowned restaurants to millions of individual families, you can find delicious food, wonderful gatherings and pleasant times as long as you have STAUB. . Heartfelt enjoyment: Fabao's products meet high standards in quality, function, design and cooking. From the kitchen to the dining table, STAUB's enamel cast iron pots and ceramic products are all fascinating. Designed by Chefs and Designed for Chefs: In the early 1970s, Mr. Francis Staub began designing high-quality kitchenware for excellent chefs. Since then, Fabao has always worked with experienced chefs to develop products, which is not only suitable for professionals, but also easy to get started with kitchen novices. "Fabao" that you fall in love with as soon as you use it: Cooking fresh ingredients with a cast iron pot of Fabao and preparing a table of delicious food at a family gathering. Fabao has opened up a cooking world with infinite possibilities.
Shanghai Zwilling Henckels Co., Ltd.
STAUB is one of the three major enamel cast iron pot brands in France. It is a subsidiary of Shuangliren Group. It is a brand known for the manufacture of enamel cast iron pots. It advocates "made specifically for you who love food and life." It is no coincidence that Fabao French kitchenware has been sought after all over the world - from internationally renowned restaurants to millions of individual families, you can find delicious food, wonderful gatherings and pleasant times as long as you have STAUB. . Heartfelt enjoyment: Fabao's products meet high standards in quality, function, design and cooking. From the kitchen to the dining table, STAUB's enamel cast iron pots and ceramic products are all fascinating. Designed by Chefs and Designed for Chefs: In the early 1970s, Mr. Francis Staub began designing high-quality kitchenware for excellent chefs. Since then, Fabao has always worked with experienced chefs to develop products, which is not only suitable for professionals, but also easy to get started with kitchen novices. "Fabao" that you fall in love with as soon as you use it: Cooking fresh ingredients with a cast iron pot of Fabao and preparing a table of delicious food at a family gathering. Fabao has opened up a cooking world with infinite possibilities.
Aichi Tokumi is an old foundry factory in Nagoya, Aichi Prefecture foundry founded in 1936. The third generation heirs two brothers have the dream of "producing the best products in the world from a small town factory", and at the same time, Made in Japan's enamel cast iron pot "VERMICULAR". "Handmade cuisine, exquisite life" is the brand concept. It is hoped that by advocating a lifestyle that feels the original taste of ingredients, it is the mission of the VERMICULAR brand to convey the fun of handmade cuisine to the world.
Aichi Demei Co., Ltd.
Aichi Tokumi is an old foundry factory in Nagoya, Aichi Prefecture foundry founded in 1936. The third generation heirs two brothers have the dream of "producing the best products in the world from a small town factory", and at the same time, Made in Japan's enamel cast iron pot "VERMICULAR". "Handmade cuisine, exquisite life" is the brand concept. It is hoped that by advocating a lifestyle that feels the original taste of ingredients, it is the mission of the VERMICULAR brand to convey the fun of handmade cuisine to the world.
Hebei Hequ Technology Co., Ltd.
Guiheqi is a brand under Hebei Hequ Technology Co., Ltd., which creates a food utensil that carries life with a return to nature and a harmonious and authentic design; it uses oriental charm, traditional elements and modern crafts to create a kitchen that can be passed down from generation to generation. utensils. Focus on developing traditional Chinese glazes: Customized and developed proprietary glaze colors with many glaze manufacturers such as Japan and Belgium, use enamel glaze to restore traditional Chinese colors, and calcined pots with stable quality and full of oriental beauty in the hands of users; utility model patents The technological industry has innovated to achieve no screw exposure on the pot lid, avoiding the health risks caused by the precipitation of harmful substances by screws, and preventing rust and easy to clean.
Hebei Hequ Technology Co., Ltd.
Guiheqi is a brand under Hebei Hequ Technology Co., Ltd., which creates a food utensil that carries life with a return to nature and a harmonious and authentic design; it uses oriental charm, traditional elements and modern crafts to create a kitchen that can be passed down from generation to generation. utensils. Focus on developing traditional Chinese glazes: Customized and developed proprietary glaze colors with many glaze manufacturers such as Japan and Belgium, use enamel glaze to restore traditional Chinese colors, and calcined pots with stable quality and full of oriental beauty in the hands of users; utility model patents The technological industry has innovated to achieve no screw exposure on the pot lid, avoiding the health risks caused by the precipitation of harmful substances by screws, and preventing rust and easy to clean.
Youfang Technology Co., Ltd.
KOCHSTAR has a history of more than 170 years. As a famous manufacturer in East Germany, it has developed a unique copper core technology for enamel kitchenware, and at the same time mixed different pigments to dye the pots into colorful and beautiful colors. Their pots are Harder than steel, durable, long-lasting, non-toxic and harmless, purely handmade, each piece is a unique artistic masterpiece. Since 1839, the production of enamel-coated metal products has been passed down from generation to generation. Over the years, a large number of new products have been developed. Integrity and reliability, perfect order processing and loyal product recommendations have been appreciated by customers all over the world. A company managed by a practical owner prides itself on a modern manufacturing plant with high-quality talents and excellent quality and production capacity.
Youfang Technology Co., Ltd.
KOCHSTAR has a history of more than 170 years. As a famous manufacturer in East Germany, it has developed a unique copper core technology for enamel kitchenware, and at the same time mixed different pigments to dye the pots into colorful and beautiful colors. Their pots are Harder than steel, durable, long-lasting, non-toxic and harmless, purely handmade, each piece is a unique artistic masterpiece. Since 1839, the production of enamel-coated metal products has been passed down from generation to generation. Over the years, a large number of new products have been developed. Integrity and reliability, perfect order processing and loyal product recommendations have been appreciated by customers all over the world. A company managed by a practical owner prides itself on a modern manufacturing plant with high-quality talents and excellent quality and production capacity.
Yongkang Fulin Electrical Appliance Co., Ltd.
AMIDDA is a brand founded by the small town of Solingen on the Rhine in Germany, specializing in the manufacture of popular European classic pots and pots.
Yongkang Fulin Electrical Appliance Co., Ltd.
AMIDDA is a brand founded by the small town of Solingen on the Rhine in Germany, specializing in the manufacture of popular European classic pots and pots.
Emeril Lagasse air fryers are designed with the culinary expertise of the famous chef, offering professional-grade cooking performance.
Emeril Lagasse Brands
Emeril Lagasse air fryers are designed with the culinary expertise of the famous chef, offering professional-grade cooking performance.
All-Clad Metalcrafters, LLC
All-Clad is a premium cookware brand that also offers high-quality pressure cookers, favored by professional chefs and home cooks alike.
All-Clad Metalcrafters, LLC
All-Clad is a premium cookware brand that also offers high-quality pressure cookers, favored by professional chefs and home cooks alike.
Hangzhou Greatstar Industrial Co., Ltd.
Tramontina, the Chinese name Chamontina, is a pot and utensil brand originating from Brazil. Its headquarter is located in Rio Grande, south Brazil. Its products cover 120 countries around the world. It has more than a dozen large factories around the world and has set up in the United States. There is a tableware research and development base. It is a choice of tableware brand for American families. Its design concept and production process in America are different from the rigor of Europe. Instead, it combines the enthusiasm and unrestrained Americans through bold line design, and uses modern and aerospace technology to create a sexy and elegant but practical Chamontina pot. Tool.
Hangzhou Greatstar Industrial Co., Ltd.
Tramontina, the Chinese name Chamontina, is a pot and utensil brand originating from Brazil. Its headquarter is located in Rio Grande, south Brazil. Its products cover 120 countries around the world. It has more than a dozen large factories around the world and has set up in the United States. There is a tableware research and development base. It is a choice of tableware brand for American families. Its design concept and production process in America are different from the rigor of Europe. Instead, it combines the enthusiasm and unrestrained Americans through bold line design, and uses modern and aerospace technology to create a sexy and elegant but practical Chamontina pot. Tool.
Guangzhou Xiangzhan Trading Co., Ltd.
KUHN RIKON is headquartered in Switzerland and has branches in the United Kingdom, Spain and the United States. Develop, produce, and distribute high-quality and efficient healthy kitchenware and related accessories. There is a sales office in Singapore to serve Asian customers. Thanks to its international corporate structure and close cooperation between Swiss Likon and global distributors, Swiss Likon brand products can be purchased in more than 40 countries around the world. Swiss Likang develops, produces and distributes high-quality and efficient healthy kitchenware and related accessories.
Guangzhou Xiangzhan Trading Co., Ltd.
KUHN RIKON is headquartered in Switzerland and has branches in the United Kingdom, Spain and the United States. Develop, produce, and distribute high-quality and efficient healthy kitchenware and related accessories. There is a sales office in Singapore to serve Asian customers. Thanks to its international corporate structure and close cooperation between Swiss Likon and global distributors, Swiss Likon brand products can be purchased in more than 40 countries around the world. Swiss Likang develops, produces and distributes high-quality and efficient healthy kitchenware and related accessories.
Shanghai Zwilling Henckels Co., Ltd.
Shuangliren was born in 1731 and is one of the old existing trademarks in the world. The Shuangli people originated from Solingen, the world-famous German sword city. For the past 300 years, they are famous for their unique tool steel formulas and tool craftsmanship. They are a representative brand of kitchen tools around the world. Modern Shuangli people are focusing on the development of kitchen pots and ware. In 2008, they acquired Demeyere, a Belgian stainless steel pot factory with more than 100 years of history, becoming a pot company with skilled pot bottom pressing technology and innovative technology; in the same year, they will be known as The enamel cast iron pot STAUB, a "French Food Baby", was included in the company. In 2015, Shuangliren also acquired the Italian national kitchenware brand Ballarini Paolo & FigliSpA. Since then, BALLARINI environmentally friendly non-stick pans have enriched Shuangliren's modern kitchen products. Wire. Shuangli Ren has 6 production and R&D bases in Germany, China, Japan, Italy, Belgium and France, with a product line of more than 2,000, covering knives, pots, cooking utensils, tableware and kitchen appliances. On the Champs-Elysées in Paris, Barcelona, Spain, and Düsseldorf, Germany, Shuangli has set up flagship stores per capita to create a modern modern kitchen. Shuangli people advocate a happy, relaxed and fashionable cooking life. Shuangliren advocates "modern kitchen life aesthetics" and invites world-renowned designer Matteo Thun as the chief designer. He also worked closely with the late French food godfather Paul Bogus, who won the title of Michelin three-star for 53 consecutive years to create modernity. Modern kitchens turn the kitchen and dining room into social spaces where people relax, care for their family and friends, making the kitchen and dining room full of life in addition to cooking.
Shanghai Zwilling Henckels Co., Ltd.
Shuangliren was born in 1731 and is one of the old existing trademarks in the world. The Shuangli people originated from Solingen, the world-famous German sword city. For the past 300 years, they are famous for their unique tool steel formulas and tool craftsmanship. They are a representative brand of kitchen tools around the world. Modern Shuangli people are focusing on the development of kitchen pots and ware. In 2008, they acquired Demeyere, a Belgian stainless steel pot factory with more than 100 years of history, becoming a pot company with skilled pot bottom pressing technology and innovative technology; in the same year, they will be known as The enamel cast iron pot STAUB, a "French Food Baby", was included in the company. In 2015, Shuangliren also acquired the Italian national kitchenware brand Ballarini Paolo & FigliSpA. Since then, BALLARINI environmentally friendly non-stick pans have enriched Shuangliren's modern kitchen products. Wire. Shuangli Ren has 6 production and R&D bases in Germany, China, Japan, Italy, Belgium and France, with a product line of more than 2,000, covering knives, pots, cooking utensils, tableware and kitchen appliances. On the Champs-Elysées in Paris, Barcelona, Spain, and Düsseldorf, Germany, Shuangli has set up flagship stores per capita to create a modern modern kitchen. Shuangli people advocate a happy, relaxed and fashionable cooking life. Shuangliren advocates "modern kitchen life aesthetics" and invites world-renowned designer Matteo Thun as the chief designer. He also worked closely with the late French food godfather Paul Bogus, who won the title of Michelin three-star for 53 consecutive years to create modernity. Modern kitchens turn the kitchen and dining room into social spaces where people relax, care for their family and friends, making the kitchen and dining room full of life in addition to cooking.
Chantal is an American brand that produces enameled cast iron cookware, known for its stylish designs and high performance.
Chantal Cookware
Chantal is an American brand that produces enameled cast iron cookware, known for its stylish designs and high performance.
KitchenAid is a century-old high-end kitchen appliance brand in the United States. It was born in 1919 and focuses on providing kitchen appliances with excellent quality and perfect design to home cooking, cooking enthusiasts and professional chefs around the world. All celebrity chefs that have inherited a century of age, classic cooking machines that save time and effort, and various small appliances that meet contemporary kitchen cooking needs and aesthetic preferences are designed to convey to consumers "all-round chefs, enjoy what you want" (For everything u want to make) brand philosophy. For a hundred years, as a professional food preview expert, KitchenAid has been committed to constantly innovating in the kitchen field. Through its keen capture of consumer demands and close attention to global kitchen technology trends, it has been designed to be practical, durable and beautiful. Value-added cooking appliances inspire consumers' unlimited cooking enthusiasm and help family chefs, professional chefs and food lovers enjoy a quality life easily and get more food inspiration by using KitchenAid home appliances. As a pioneer brand that brings colors into kitchen life, KitchenAid has been introducing color chef machines in 1955 and breaking the era when kitchen appliances are mainstream, it has continuously combined color trends and integrated the brand's own profound insights on kitchen color matching. Up to 20 color schemes have been brought into Chinese kitchens, injecting new vitality into kitchen life. In 2015, KitchenAid officially entered the Chinese market, opened an offline experience store, and operated a Tmall flagship store, JD flagship store and Amazon flagship store, hoping to bring unlimited possibilities to Chinese consumers' kitchens.
KitchenAid Trading LLC
KitchenAid is a century-old high-end kitchen appliance brand in the United States. It was born in 1919 and focuses on providing kitchen appliances with excellent quality and perfect design to home cooking, cooking enthusiasts and professional chefs around the world. All celebrity chefs that have inherited a century of age, classic cooking machines that save time and effort, and various small appliances that meet contemporary kitchen cooking needs and aesthetic preferences are designed to convey to consumers "all-round chefs, enjoy what you want" (For everything u want to make) brand philosophy. For a hundred years, as a professional food preview expert, KitchenAid has been committed to constantly innovating in the kitchen field. Through its keen capture of consumer demands and close attention to global kitchen technology trends, it has been designed to be practical, durable and beautiful. Value-added cooking appliances inspire consumers' unlimited cooking enthusiasm and help family chefs, professional chefs and food lovers enjoy a quality life easily and get more food inspiration by using KitchenAid home appliances. As a pioneer brand that brings colors into kitchen life, KitchenAid has been introducing color chef machines in 1955 and breaking the era when kitchen appliances are mainstream, it has continuously combined color trends and integrated the brand's own profound insights on kitchen color matching. Up to 20 color schemes have been brought into Chinese kitchens, injecting new vitality into kitchen life. In 2015, KitchenAid officially entered the Chinese market, opened an offline experience store, and operated a Tmall flagship store, JD flagship store and Amazon flagship store, hoping to bring unlimited possibilities to Chinese consumers' kitchens.