Xizan is a brand under Xizan Manor Wolfberry Co., Ltd., and is a modern mixed-ownership wolfberry brand jointly created by the China National Supply and Marketing Cooperatives integrating the resources of the central, autonomous region, municipal and county supply and marketing cooperatives at the central, autonomous region, municipal and county levels, and jointly created with Zhongning County. Xizan is located in Zhongning County, Ningxia, the hometown of Chinese wolfberry, and is composed of Zhongning Xizan Ecological Wolfberry Manor Company, Ningxia Yuanxiang Wolfberry Industry Development Co., Ltd., Zhongning Wolfberry E-commerce Co., Ltd., Zhongning Wolfberry Culture Media Co., Ltd., Ningxia Xinyang Agricultural Technology Service Co., Ltd. has five wholly-owned subsidiaries.

Since its establishment, Xizan has taken the development of the entire industrial chain of authentic wolfberry as its mission, and relied on modern, efficient and standardized agricultural cultivation, and strived to improve production, processing and sales capabilities. After 7 years of development, there are 10,000 mu of high-standard wolfberry planting bases, forming a business model with the cultivation, processing and sales of wolfberry from authentic origin, and integrating the integration of multiple business formats and "direct sales and distribution, high-end and mid-range, and online. The three-dimensional marketing model of upper and offline, international and domestic, wholesale and retail has achieved the "six-in-one" modern wolfberry full industrial chain layout of R&D, planting, processing, marketing, cultural tourism, and ecological cycle.

In the future, as a backbone enterprise directly under China Supply and Marketing Group, a large central enterprise, China Supply and Marketing Group, the company will focus on the core of the wolfberry industry, adhere to the path of mutual integration of advantageous and characteristic industries and tourism culture, and build a high-quality authentic with wolfberry as the core. The characteristic industrial ecosystem will build Xizan into a modern health industry group and play a greater role in the development of the wolfberry industry and fulfilling social responsibilities.