Xinxiyue Information Consulting (Shenzhen) Co., Ltd. (hereinafter referred to as Xinxiyue) was established in Shenzhen in July 2010 and is jointly invested by China Dolphin Media, Hubei Education Press, and not just Book Culture. The main businesses include book publishing and smart products. The content of the published books covers five major categories: early childhood enlightenment, picture books, popular science, literature, and English education, mainly covering bookstores, communities, schools, picture book museums, and enterprise customization.