Founded in 2011, Quwei Culture focuses on developing early education toys and book products required for the development of children aged 0-8. Brand founded in 2011; established an audio book system; established an independent R&D team in 2012; launched the Dot Reading Cognitive Picture Book & Dot Reading Cognitive Encyclopedia in 2016; was rated as a high-tech enterprise and a small and medium-sized technology enterprise in 2018; in 2019, Yitian Cat Elf cooperates to launch Quwei Culture AI point reading pen, creating a new atmosphere for children's smart point reading; in 2021, AI point reading pen expansion has exceeded 2,000 books, and more than 3 million families have Quwei products.

The core concept of Quwei Culture is "accompanying Fun Wei, learning is fun." What I want to pass to families and children is not just learning toys, but an interactive medium and bridge for parent-child companionship. Diversified parent-child companionship and the dissemination of good family values ​​are the goals of every Quweiren. Quwei not only needs to design more interesting and fun toys, but also needs to share the spirit of "family foundation, talent growth" with more families and children.

Quwei Culture believes that the first step in every child’s growth comes from family and parent-child education, taking the parents’ hearts as the standard for producing products, and using education and entertainment as the original intention of developing products. We are committed to providing early education toys and learning content for children aged 0-8 to play and learn, so that children can actively explore, increase parent-child interaction, and make Quwei culture and family the key to children's door to the world.

The content and design of Quwei Culture’s products are all about “parent-child”, mainly targeting infants and young children aged 0-8 and parents guiding parent-child interaction through products. In terms of early education, Quwei Culture focuses on developing point reading, audio books and early education toy products required for the development of children aged 0-8, and the content involves subject knowledge, behavior guidance, art cultivation, manual creation, etc.

The product series mainly includes point reading series, audio series, Laima series, handicraft series, Qizhi series, art series, etc. The main products include "Quwei Culture AI point reading pen" and "Quwei Culture Bilingual Point Reading Encyclopedia", "Chinese Pinyin Early Education Interactive Learning Machine", "Animal Sound", "Traffic Sound", etc.