WOO
WOO
The Wu WOO brand was born in Shanghai Tianzifang, a creative industrial park in China in 2002. Since its establishment, it has always been committed to inheriting oriental aesthetics and creating a fine brand belonging to China.
"WOO charm" means "charming", which means using flowing lines and colors to charm women all over the world. The English meaning of "WOO" is exploration. Logo Chinese traditional Chinese seal carving character "Wu" and English "WOO" written in brush are mixed with Chinese and Western styles. WOO Wu’s design inspiration comes from traditional Chinese history and culture, and WOO Wu is constantly transforming and innovating designs. "How to make art lively", "transforming the beauty that is still hanging on the wall into flowing beauty" and "let the work speak for itself" have always been WOO's design purpose.
Wu WOO uses scarves, shawls and ready-to-wear as carriers of culture and art. She is good at drawing inspiration from China's profound humanistic heritage, integrating traditional elements and fashionable design language, selecting natural fabric materials such as cashmere and silk, and using craftsmanship. The embroidery, beads and other craftsmanship give oriental inspiration and beautiful interpretation, presenting an artistic and boutique life concept, highlighting the feminine style in the contemporary context.
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