Weizhiwang Food Co., Ltd. is a national-level agricultural product processing demonstration enterprise, a provincial-level key leading enterprise in agricultural industrialization, a designated production enterprise for military products of the People's Liberation Army of China, and a provincial-level science and technology-based private enterprise. Mainly engaged in food research, development and processing mainly hawthorn.

The company's chairman Song Yongxiang is a provincial model worker and senior food engineer. He is a soldier and has the intellectual property rights of a variety of food development and food machinery development. The company currently has 450 employees, and the management department has six major departments: Production Management Department, Sales Department, Finance Department, Technology Department, Material Department, and Administrative Management Department. 80% of the management have a college degree or above, 40% have the title of intermediate engineer and economist, 3 special professors and researchers, 5 intermediate technicians, and 8 basic technicians.

King Wei produces more than 20 varieties, which can be divided into three parts according to the use objects: military products, terminal consumer products and food industry ingredients. The products can be divided into six major series: cold fruit series, fruit cake series, candied fruit series, gift box series, drink series, high-end product series and fruit alliance series.

In more than 30 provincial capital cities and cities with independent planning status, a high-efficiency sales network has been established with provincial distributors as the main display windows with large supermarkets as the main display windows. At present, Viagra products have moved from the market cultivation period to the market growth period. The brand's popularity and influence have been continuously improved, and sales volume has grown rapidly. It has been exported to thirteen countries and regions.