
Wanglaoji

Wanglaoji
Wanglaoji herbal tea was born in 1828 during the Daoguang period of the Qing Dynasty. It is recognized as the founder of herbal tea. It has a long history of nearly two hundred years and is a representative of Chinese traditional herbal tea culture. Guangzhou Wanglaoji Health Industry Co., Ltd. is a member unit of Guangzhou Pharmaceutical Group. Since its establishment, the company has been deeply involved in the fast-moving consumer beverage industry and has launched Wanglaoji Red Cans and Red Bottle Series Herbal Tea Products, as well as Thorny Lyrics Natural High-dimensional C Beverage, Li Xiaoji Litchi Drinks, coconut coconut milk, Dazhai walnut decoction and other products.
Currently, it has 10 wholly-owned subsidiaries, 1 joint venture and 1 branch, with more than 10,000 employees. It is an industry leader in the Chinese herbal tea industry with high market share, large sales scale and wide brand influence. Brands with considerable influence and popularity at home and abroad. Wanglaoji Health Company mainly focuses on herbal tea. After years of market cultivation, it has developed more than 10 million terminal outlets nationwide. Its products are sold well at home and abroad, with annual sales exceeding 10 billion yuan, and successfully occupying 70% of the market share of the herbal tea industry. Wanglaoji Health Company inherits and promotes the Wanglaoji brand worth hundreds of billions. Guided by the "fashion, technology, and culture" font-shaped development strategy, it has created Wanglaoji's "auspicious culture" and "afraid of getting angry culture", making "afraid of getting angry culture" The spreading slogans of "Drink Wanglaoji" and "Celebrate auspicious New Year, drink Wanglaoji" are deeply rooted in people's hearts. The brand rejuvenation construction that Wanglaoji Health Company continues to promote continuously stimulates the brand's youthful vitality.
Wanglaoji Health Company's overall channel layout strategy achieves full coverage of traditional channels, catering channels, gift channels, ready-to-drink channels, special channels, and e-commerce channels, so as to achieve "Wanglaoji wherever there is water selling." Among them, the sales volume of catering channels has reached the forefront of all canned beverages. The gift market that has been creatively cultivated and upgraded has also made Wanglaoji herbal tea a product with a high share of gift-giving in the Chinese beverage market. At the same time, it is deployed in overseas markets, and its products are exported to nearly 60 countries and regions around the world, basically covering the overseas Chinese market.
Looking to the future, Wanglaoji Health Company will uphold the Wanglaoji spirit of "loyalty to the enterprise, courage to take responsibility, willing to contribute, good at learning, practice hard and achieve mission", and implement the four-in-one integration of fashion, digital, innovation, and responsibility. "Strategic measures to strive to realize the corporate vision of Wanglaoji Health Company to strive to create "Global Beverage NO.1" and complete the corporate mission of "making the world more auspicious".
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