Heqizheng
Heqizheng
"Heqizheng" is the main brand of herbal tea herbal beverages in Dali Food Group. In 2007, the group launched Heqizheng Herbal Tea, which was quickly favored by consumers.
The brand name "Heqizheng" is profound in its connotation, and what it expresses is the Chinese cultural tradition that advocates "righteousness, cleanness and harmony". Chinese people talk about harmony but are "tolerant and humble" and advocate harmony but "harmony is the most important thing." "Zheng" means square and upright, reflecting a steady and noble spirit. "Harmony" is the source of health, and "right" is the inheritance of orthodoxy. The name "harmony" is deeply rooted in the essence of Chinese culture. It not only conveys the retro middle way of lifting heavy weights and being transcendent, but also expresses the foundation of ambition to get rid of turbidity, uprightness and integrity, and cultivate the mind and cultivate nature. It can be said that it is ingenious and has great connotation. In 2009, bottled herbal tea was launched innovatively, becoming a well-known brand in the bottled herbal tea market.
Chinese herbal tea and Qizheng are derived from traditional formulas, selected plant materials, and are boiled and extracted online, retaining the original mellow taste of traditional herbal tea. Since its launch, it has launched different specifications such as PET bottles and large cans, which are loved by consumers. In just a few years, it has become a well-known brand of Chinese herbal tea and has created a great era of herbal tea.
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