USW is a well-known luxury brand, originating from the top American fashion culture. USW is a shoe and clothing brand, and its products include exquisite women's shoes, business men's shoes, fashionable clothing, classic luggage, etc. The USW brand symbolizes aristocratic temperament in the West, with elegant, generous, noble, extraordinary quality, and is loved by Western European aristocrats.
USW products are sold in Hong Kong in China, with counter prices ranging from about 2,000 yuan to 98,888 yuan. Whenever people think of the American spirit, they always think of these words: brave, tenacious, and meticulous. USW, which originates from the top American fashion culture, draws on the essence of American culture. Its products also uphold the traditional American design spirit. It not only uses the best materials, but also combines exquisite craftsmanship, giving equal importance to fashion, elegance and quality. Brand style - "Practical and style are both classic and fashionable" USW's shoes, clothing, luggage and even scarves and other accessories all exudes a luxurious and elegant style, but no matter how endless the design concept of USW is, USW always pays attention to it. Practicality and style are both important, which is particularly significant in shoe design. USW brand firmly believes that it is equally important to require comfort and novel design when wearing shoes. USW does not want to see many customers suffering from foot illness because they wear inappropriate shoes, because true fashion should serve customers, not bring them to customers. Pain. Brand development opens 50% of European and American people's wardrobe or shoe cabinet, and you will definitely find USWLogo. USW is one of the favorite brands of European and American nobles. It has USW products, symbolizing taste and fashion. Don't doubt your eyes. USW has specialty stores in 28 countries on three continents. In 2010, USW's total sales reached US$8 billion, making it a real super shoe and clothing giant. In addition to its advanced marketing strategies and accurate market positioning, the secret to USW's success is inseparable from its strict pursuit of design and quality. Every year, USW spends a lot of money to hire well-known designers to design new products for USW. Consumers can see a lot of USW's exquisite details design and treatment. Compared with their brand of the same name, USW has a little more popular feeling and is quite rich in series. This has caused unprecedented spectacle of brand fans to queue up all night to buy products and sell them in one day. The shoe and clothing industry is a loose industry. In every market, USW faces competition from international and local retailers, independent stores and department stores. In this regard, the company will pay close attention to the every move of its competitors. But more importantly, USW pays more attention to its internal operations and strives to make its products a favorite among local consumers. Brand culture Brand spirit: pursue quality, pursue dreams, pursue success brand concept/slogan: pursue life classics, only my brand value: integrity, responsibility, professional innovation brand vision: become the first value of shoes and clothing brand mission: inherit classics with quality and make fashion The USW team of the USW’s design and procurement department has begun to formulate a mainstream clothing trend plan. Inspired by newspapers, magazines, travel, street fashion and a variety of fairs. Once the colorful fashion impression is recorded, the actual design work begins. USW has over 100 designers focusing on different series, themes, colors, materials, sample samples... and throughout the new fashion season. Behind each fashion concept of USW, there is a corresponding team: designers, buyers, assistants, plate makers, budget controls and team managers. They work together to produce the most fashionable combination of shoes and clothing. The number of people in each team varies according to the concept: complex and larger concepts, such as women's clothing, often require more designers, buyers and plate makers, while children's clothing teams are smaller. Each team member has his or her own expertise, and they are combined based on a shared interest in fashion and trends and an understanding of customer needs. For USW, logistics is extremely important. Swift and efficient logistics are the key to sales feedback from the production unit to the sales store to the sales store. To make the right products arrive at the right sales store at the right time, a well-functioning logistics distribution system is required. USW serves as both an importer and a retailer, so every link in the supply chain must be monitored. In addition, the continuous update of information technology supports logistics systems is also very important. When goods arrive at different distribution centers, they will be inspected and distributed to different stores and local warehouses. Determine whether the goods are easy to sell, the restocking of such goods will be determined. New goods are entered into the store every day, so that consumers can often discover new and exciting items.