The exclusive brand of Shiseido cosmetics store, Youlai, was born in October 2006. It is a brand developed by Shiseido for Chinese women. Youlai's products have been launched in the market including basic care, special care, whitening care, pore care and makeup products.

Youlai is developed by the skin care expert Shiseido after 25 years of in-depth research on the skin of Chinese women, fully considering the skin characteristics, skin needs and China's climate characteristics of Chinese women. Its core ingredient is MFC (MetabolismForceComplex), a breakthrough active composite ingredient successfully developed by Shiseido alone. It is composed of "T amino acids" that control metabolic capacity and plant extracts "erythritol" and "peach seed essence" that softens the skin. The composite ingredient formed by "can improve the skin's "self-revitalization and metabolic capacity" and has been successfully used in Youlai products.

Since its launch in China, urara Youlai has been loved by many beauty-loving women and fashion experts for its excellent skin care effects, complete product types, and complete beauty value-added services!