In 2020, Guangdong Zhenzhuang Food Co., Ltd. was established in Shenzhen. In March 2023, Meizhou Zhenzhuang Food Co., Ltd. was officially put into production in Jiaohua Industrial Park. Zhenzhuang Food, which has now achieved the development of online operations to offline physical stores, is promoting the transformation of Hakka salt-baked food into youth with its innovative concept. A new track for people's snack food.

Meizhou Zhenzhuang Food Co., Ltd. currently has more than 30 employees, and it was in the climbing stage in the early stage. After a series of processes such as personnel and production, the comprehensive daily output of salt-baked food can reach 1.6 tons, and the annual output is expected to be If it reaches 1,000 tons, the output value can reach about 35 million. At the beginning of the brand's establishment, it formulated a strategic development direction of "starting with salt baking, deeply cultivating salt baking". Focusing on the product development concept of "everything can be baked", specializing in salt baking products for meat, aquatic products and vegetarian dishes.

While retaining the traditional flavor, Zhenzhuang Company innovates and develops new flavors and new packaging, and combines designs with youthful IP and brand stories that are in line with the current trends to attract the attention of more young consumers. At present, more than 100 salt-baked products with the unique taste of Zhenzhuang, including meat, aquatic products, vegetarian dishes, etc., have been developed. Zhenzhuang food is becoming increasingly "luxury". In the next step, Zhenzhuang Company will continue to increase R&D investment, accelerate product innovation and iteration, and strive to build Zhenzhuang into a nationally renowned salt-baked brand.

Currently, offline direct-operated stores have been set up in Shenzhen, Dongguan and Meizhou, and are located on the point to lead the whole, radiating to Guangdong, Fujian, Jiangxi and other places, with about 50 negotiation franchisees. The company's vision is to continue to take product innovation, concept innovation and management innovation as the starting point, and develop stably and healthily, and through five years of hard work, it will become the salt-baked king of the salt-baked food industry.