Amer Sports Trading (Shanghai) Co., Ltd.
Archaeopteryx is a Canadian outdoor brand and is known as the outstanding outdoor clothing manufacturer in the North American market together with Mountain Hardware. Founded in VANCOUVER, Canada in 1989, Arc'teryx was acquired by Addidas-Salomon Group in 2002. Subsequently, Salomon was split from A-S Group to Finland AmerSports Group in 2005. Now Arc'teryx is a subsidiary of Amer's Salomon Group. company. But Arc'teryx still maintained its independent operation in Vancouver, although some of the production of affiliated products has been moved to New Zealand, Vietnam and China. To this day, its headquarters, design studios, and main production lines are still in Vancouver. Due to its almost crazy pursuit of new processes and new technologies, in just over a decade, it has grown into a recognized leading outdoor brand in North America and even the world, with good products in the clothing and backpacking fields. Arc'teryx's product line still only involves outdoor clothing, backpacks and climbing protective gear today. Arc'teryx's predecessor was RockSolid, created by DaveLane and JeremyGuard. The earlier product was climbing equipment, a Vapor seat belt designed and produced using hot pressing technology. This product also became a popular product for Arc'teryx. In the second year of the company's operations, with the company's expansion, Arc'teryx launched the Bora series backpacks that use the same Vapor technology. In 1996, Arc'teryx obtained the authorization of WLGore to use Gore-Tex fabrics and began to produce its brand new outdoor technical clothing series. The name and trademark pattern of Arc'teryx comes from the earliest bird creature known to humans, Archaeopteryx, namely Archaeopteryx. The pattern image is based on the "HMN1880 Berlinspecimen" discovered in Berlin around 1880, and the complete Archaeopteryx fossil to date. Therefore, the Arc'teryx brand is generally called "Architecture Bird", commonly known as "Bird", "Bird", or "Canadian Bird", to distinguish it from another American brand Osprey, American Bird, which uses bird pattern trademarks. Its clothing series has better sales products including ThetaSV and GammaMX jackets. Arc'teryx's design has also won numerous awards from professional outdoor magazines such as Backpacker, Outside, Climbing, Men's Journal, Powder, etc. For Arc'teryx, the most outstanding thing is of course her clothing series. Whether it is hardshell or softshell, almost every piece can be described as a work of art. Moreover, the clothing has complete functions and excellent details, giving outdoor users a full experience and Perfect protection brings us closer to the challenges of nature. From snowy mountains to drizzling grasslands, Arc'teryx can bring you a joyful and essential outdoor experience. Some of Arc'teryx's current products have improved. Some relatively low-end clothing has begun to be produced in China, Vietnam and other places to reduce the corresponding production costs while not changing its harsh pursuit of quality. For this part of the product, you can also use it with confidence.
Amer Sports Trading (Shanghai) Co., Ltd.
Archaeopteryx is a Canadian outdoor brand and is known as the outstanding outdoor clothing manufacturer in the North American market together with Mountain Hardware. Founded in VANCOUVER, Canada in 1989, Arc'teryx was acquired by Addidas-Salomon Group in 2002. Subsequently, Salomon was split from A-S Group to Finland AmerSports Group in 2005. Now Arc'teryx is a subsidiary of Amer's Salomon Group. company. But Arc'teryx still maintained its independent operation in Vancouver, although some of the production of affiliated products has been moved to New Zealand, Vietnam and China. To this day, its headquarters, design studios, and main production lines are still in Vancouver. Due to its almost crazy pursuit of new processes and new technologies, in just over a decade, it has grown into a recognized leading outdoor brand in North America and even the world, with good products in the clothing and backpacking fields. Arc'teryx's product line still only involves outdoor clothing, backpacks and climbing protective gear today. Arc'teryx's predecessor was RockSolid, created by DaveLane and JeremyGuard. The earlier product was climbing equipment, a Vapor seat belt designed and produced using hot pressing technology. This product also became a popular product for Arc'teryx. In the second year of the company's operations, with the company's expansion, Arc'teryx launched the Bora series backpacks that use the same Vapor technology. In 1996, Arc'teryx obtained the authorization of WLGore to use Gore-Tex fabrics and began to produce its brand new outdoor technical clothing series. The name and trademark pattern of Arc'teryx comes from the earliest bird creature known to humans, Archaeopteryx, namely Archaeopteryx. The pattern image is based on the "HMN1880 Berlinspecimen" discovered in Berlin around 1880, and the complete Archaeopteryx fossil to date. Therefore, the Arc'teryx brand is generally called "Architecture Bird", commonly known as "Bird", "Bird", or "Canadian Bird", to distinguish it from another American brand Osprey, American Bird, which uses bird pattern trademarks. Its clothing series has better sales products including ThetaSV and GammaMX jackets. Arc'teryx's design has also won numerous awards from professional outdoor magazines such as Backpacker, Outside, Climbing, Men's Journal, Powder, etc. For Arc'teryx, the most outstanding thing is of course her clothing series. Whether it is hardshell or softshell, almost every piece can be described as a work of art. Moreover, the clothing has complete functions and excellent details, giving outdoor users a full experience and Perfect protection brings us closer to the challenges of nature. From snowy mountains to drizzling grasslands, Arc'teryx can bring you a joyful and essential outdoor experience. Some of Arc'teryx's current products have improved. Some relatively low-end clothing has begun to be produced in China, Vietnam and other places to reduce the corresponding production costs while not changing its harsh pursuit of quality. For this part of the product, you can also use it with confidence.
Huaian Boshi Sports Products Co.,Ltd
Huaian Boshi Sports Products Co.,Ltd" is located in N.555,Huaihe Road,Huaiyin Industrial District,huai`an Jiangsu,China. Huai`an is a famous and beautiful city, and it`s also the former residence of founding premier minister Chou En-Lai.
The company Established in 2000, Huaian Boshi Sports Products Co., Ltd. is a global leader and your reliable Chinese manufacturer in the field of neoprene and rubber products. We aim to be the top supplier of Great China Area, Strong researching and designing capability endows our products with novel style and attractive appearance. The belief of Service First and Customers Foremost makes 100% customer satisfactions.
Huaian Boshi Sports Products Co.,Ltd
Huaian Boshi Sports Products Co.,Ltd" is located in N.555,Huaihe Road,Huaiyin Industrial District,huai`an Jiangsu,China. Huai`an is a famous and beautiful city, and it`s also the former residence of founding premier minister Chou En-Lai.
The company Established in 2000, Huaian Boshi Sports Products Co., Ltd. is a global leader and your reliable Chinese manufacturer in the field of neoprene and rubber products. We aim to be the top supplier of Great China Area, Strong researching and designing capability endows our products with novel style and attractive appearance. The belief of Service First and Customers Foremost makes 100% customer satisfactions.
Amer Sports Trading (Shanghai) Co., Ltd.
Salomon is a company specializing in the production of outdoor sports footwear and backpacks, founded in France in 1947 by the Salomon family. Salomon is famous for producing equipment needed by outdoor athletes such as skiing, hiking, and rock climbing. In addition to outdoor footwear, its product line also includes outdoor clothing, backpacks, helmets, etc. In addition, Salomon has also launched different series of products for different markets and consumer groups, such as the S/LAB SONIC series for road running, the XT-6 series for trail running, etc. When designing and producing products, Salomon focuses on practicality and comfort and adopts advanced technologies and materials to improve product performance and life.
Amer Sports Trading (Shanghai) Co., Ltd.
Salomon is a company specializing in the production of outdoor sports footwear and backpacks, founded in France in 1947 by the Salomon family. Salomon is famous for producing equipment needed by outdoor athletes such as skiing, hiking, and rock climbing. In addition to outdoor footwear, its product line also includes outdoor clothing, backpacks, helmets, etc. In addition, Salomon has also launched different series of products for different markets and consumer groups, such as the S/LAB SONIC series for road running, the XT-6 series for trail running, etc. When designing and producing products, Salomon focuses on practicality and comfort and adopts advanced technologies and materials to improve product performance and life.
Columbia Sportswear Trading (Shanghai) Co., Ltd.
Founded in 1938, Columbia Sportswear originated from Portland, Oregon, USA. As a pioneer in outdoor clothing brand technology, the company's philosophy is Connect active people with their passwords. We are committed to conveying the essence of its brand through its products and through various original technologies, allowing consumers to enjoy the outdoor fun for a longer time. In the autumn and winter of 2015, Columbia promoted its brand to consumers worldwide under the new slogan "Tested Tough". It is not just an advertising slogan, it is the brand commitment of Columbia to every customer in the past 80 years since its establishment. After in-depth research on the main audience groups in the Chinese market, in the spring and summer of 2017, the new Chinese brand slogan "Tested Tough If You Want to Play" officially met with consumers. Columbia's consistent field testing culture ensures that the product is in a real outdoor environment. Countless tests have been conducted to ensure high quality of the product and the functions of keeping warm and waterproofing, allowing consumers to enjoy the outdoor fun for a longer time.
Columbia Sportswear Trading (Shanghai) Co., Ltd.
Founded in 1938, Columbia Sportswear originated from Portland, Oregon, USA. As a pioneer in outdoor clothing brand technology, the company's philosophy is Connect active people with their passwords. We are committed to conveying the essence of its brand through its products and through various original technologies, allowing consumers to enjoy the outdoor fun for a longer time. In the autumn and winter of 2015, Columbia promoted its brand to consumers worldwide under the new slogan "Tested Tough". It is not just an advertising slogan, it is the brand commitment of Columbia to every customer in the past 80 years since its establishment. After in-depth research on the main audience groups in the Chinese market, in the spring and summer of 2017, the new Chinese brand slogan "Tested Tough If You Want to Play" officially met with consumers. Columbia's consistent field testing culture ensures that the product is in a real outdoor environment. Countless tests have been conducted to ensure high quality of the product and the functions of keeping warm and waterproofing, allowing consumers to enjoy the outdoor fun for a longer time.
Amer Sports Trading (Shanghai) Co., Ltd.
Archaeopteryx was founded in Vancouver, British Columbia, Canada in 1989. Some of the production of affiliated products has been moved to New Zealand, Vietnam and China, but the company's headquarters, design rooms and main production workshops are still in Vancouver, and its products are mostly used in Rock climbing, hiking and other activities. Its headquarters, design studio, and main production lines in Vancouver. Due to its almost crazy pursuit of new processes and new technologies, in just over a decade, it has grown into a recognized leading outdoor brand in North America and even the world, with good products in the clothing and backpacking fields. Its products are mainly involved in hiking, climbing and ice sports. Archaeopteryx is known for its passion and commitment to design, craftsmanship and performance. Unique manufacturing processes create trusted technical products that perform well in extreme environments. Archaeopteryx has its own factory in a unique geographical location focusing on products, polishing details and performance. In the coastal mountains behind the headquarters and design center, the Archaeopteryx team has passed product testing to create a technology that is fit, durable and high-performance. Amer Sports Corporation (hereinafter referred to as Amer Sports Corporation), a parent company of "Architecture Birds", is a Finnish company headquartered in Helsinki. It was founded in 1950 and was an industrial company in the early years. It began to develop its sports business in 1974. It is currently a sports product. Multinational corporations for production and marketing. On February 25, 2019, Anta Sports announced that the offeror of the acquisition of Amer Sports Corporation, the parent company of "Archaew Bird", had received the necessary approval from the Federal Economic Competition Commission of Mexico for completing the offer. At this point, the consortium led by Anta has obtained all official approvals required to acquire Finnish sports brand Amer Sports.
Amer Sports Trading (Shanghai) Co., Ltd.
Archaeopteryx was founded in Vancouver, British Columbia, Canada in 1989. Some of the production of affiliated products has been moved to New Zealand, Vietnam and China, but the company's headquarters, design rooms and main production workshops are still in Vancouver, and its products are mostly used in Rock climbing, hiking and other activities. Its headquarters, design studio, and main production lines in Vancouver. Due to its almost crazy pursuit of new processes and new technologies, in just over a decade, it has grown into a recognized leading outdoor brand in North America and even the world, with good products in the clothing and backpacking fields. Its products are mainly involved in hiking, climbing and ice sports. Archaeopteryx is known for its passion and commitment to design, craftsmanship and performance. Unique manufacturing processes create trusted technical products that perform well in extreme environments. Archaeopteryx has its own factory in a unique geographical location focusing on products, polishing details and performance. In the coastal mountains behind the headquarters and design center, the Archaeopteryx team has passed product testing to create a technology that is fit, durable and high-performance. Amer Sports Corporation (hereinafter referred to as Amer Sports Corporation), a parent company of "Architecture Birds", is a Finnish company headquartered in Helsinki. It was founded in 1950 and was an industrial company in the early years. It began to develop its sports business in 1974. It is currently a sports product. Multinational corporations for production and marketing. On February 25, 2019, Anta Sports announced that the offeror of the acquisition of Amer Sports Corporation, the parent company of "Archaew Bird", had received the necessary approval from the Federal Economic Competition Commission of Mexico for completing the offer. At this point, the consortium led by Anta has obtained all official approvals required to acquire Finnish sports brand Amer Sports.
Beijing Sanfo Outdoor Products Co., Ltd.
La Sportiva founder Narciso Delladio originally made leather boots for lumberjacks and hunters in the Fassa and Fiemme regions of Italy, and has won recognition for her exquisite craftsmanship. In 1928, La Sportiva participated in a commercial exhibition in Milan, Italy for the first time and achieved a major success, receiving an order for military alpine boots. After World War I, Narciso Delladio added new employees as demand for leather shoe boots increased, and the brand quickly became popular in Italy. In the 1950s, the current president Francesco Delladio (son of Narciso Delladio) joined the company and began to build a new factory, launching products under the "La Sportiva" brand, which quickly received praise from all over Europe. In the 1970s, Francesco Delladio's sons entered the company and La Sportiva continued to develop in hiking boots and winter hiking boots. In the 1980s, with the development of rock climbing, La Sportiva began to produce rock climbing shoes, and quickly occupied the market with its avant-garde design and excellent performance, becoming a well-known brand in the global outdoor field.
Beijing Sanfo Outdoor Products Co., Ltd.
La Sportiva founder Narciso Delladio originally made leather boots for lumberjacks and hunters in the Fassa and Fiemme regions of Italy, and has won recognition for her exquisite craftsmanship. In 1928, La Sportiva participated in a commercial exhibition in Milan, Italy for the first time and achieved a major success, receiving an order for military alpine boots. After World War I, Narciso Delladio added new employees as demand for leather shoe boots increased, and the brand quickly became popular in Italy. In the 1950s, the current president Francesco Delladio (son of Narciso Delladio) joined the company and began to build a new factory, launching products under the "La Sportiva" brand, which quickly received praise from all over Europe. In the 1970s, Francesco Delladio's sons entered the company and La Sportiva continued to develop in hiking boots and winter hiking boots. In the 1980s, with the development of rock climbing, La Sportiva began to produce rock climbing shoes, and quickly occupied the market with its avant-garde design and excellent performance, becoming a well-known brand in the global outdoor field.
Nanjing McKinley Outdoor Products Co., Ltd.
KEEN, a popular outdoor casual shoe brand in the United States, is enthusiastically sought after by picky consumers in nearly 77 countries around the world. It aims to be innovation, high quality, high technology and comfort, advocates the concept of nature and carries a noble corporate culture. Keen's founder comes from the shoe family and is also a world-class sailor. From 1989 to 2001, the founder was successively hired by well-known brands such as Saucony, K-SWISS, Nautica, Tommy Hilfiger, and during this period, he developed new products for well-known brands such as Rockport, Clarks, and Thenorthface. Keen founder designed the first pair of sandals that can protect the toes in the sails, and the Keen brand was born. In 2003, Keen's Sandals participated in the WSA Show held in the United States, which made Keen famous. A brand was established by a pair of revolutionary sandals, and was called "Honor on the Imperial" by Time magazine at that time. Keen believes that in addition to fitting, comfort is also an important element. The design of the shoes allows users to wear them on the deck, forest trails and leisure, and can walk on land or go deep into the water. Keen focuses on the handicrafts and materials of each pair of shoes, and is a professional brand that is constantly innovating and integrated into life.
Nanjing McKinley Outdoor Products Co., Ltd.
KEEN, a popular outdoor casual shoe brand in the United States, is enthusiastically sought after by picky consumers in nearly 77 countries around the world. It aims to be innovation, high quality, high technology and comfort, advocates the concept of nature and carries a noble corporate culture. Keen's founder comes from the shoe family and is also a world-class sailor. From 1989 to 2001, the founder was successively hired by well-known brands such as Saucony, K-SWISS, Nautica, Tommy Hilfiger, and during this period, he developed new products for well-known brands such as Rockport, Clarks, and Thenorthface. Keen founder designed the first pair of sandals that can protect the toes in the sails, and the Keen brand was born. In 2003, Keen's Sandals participated in the WSA Show held in the United States, which made Keen famous. A brand was established by a pair of revolutionary sandals, and was called "Honor on the Imperial" by Time magazine at that time. Keen believes that in addition to fitting, comfort is also an important element. The design of the shoes allows users to wear them on the deck, forest trails and leisure, and can walk on land or go deep into the water. Keen focuses on the handicrafts and materials of each pair of shoes, and is a professional brand that is constantly innovating and integrated into life.
New Balance Trading (China) Co., Ltd.
New Balance, founded in the United States in 1906, is a legendary running shoe brand worldwide. It enjoys the reputation of "King of Jogging Shoes". It is a well-known company in high-tech and high-quality sports and leisure products in the world. In 1906, William J. Riley established a foot arch support company in Boston, USA, called New Balance, which specializes in customizing plastic surgery foot arch supporters and orthodontic shoes. One day, when he was observing the chicks in the yard, he found that the three claws of the chicks could maintain balance, so he applied the inspiration to the design and development of the foot arch supporter, and the name of New Balance should be used. Born, and Mr. Riley is inspired by the shape of the chick's claws, it has become a legendary story. As the business continued to grow, New Balance in the 1950s began making professional sneakers for local runners, including MIT's track and field team. In 1956, the Paul and his wife bought New Balance from Mr. Riley. Since then, footwear manufacturing has grown into the company's main business for steady growth. In 1960, New Balance produced the "TRACKSTER" series of sneakers, which is the world's first sneaker that can provide multi-width lasts, which has become an innovation in the shoemaking industry. In the 1970s, the current Chairman, Mr. James S. Davis, bought New Balance on Marathon Day in Boston, and began a new step. Since then, in addition to committed to the research and development of high-tech functional materials, New Balance also provides humanized services of six width lasts and two height uppers to meet various different foot types. It is the only imported from the United States Sneakers. Its exclusive high shock absorbing pad can effectively absorb 99% of the ground reaction force, and is therefore loved by heads of state and elites from all walks of life. It is a multi-functional shoe that enjoys the reputation of "the president's jogging shoe". It is ranked No. 1 in the United States. Second shoe company. “If you wear New Balance, you must be a great runner!” — Jim Davis, CEO of New Balance. In 1972, New Balance produced 30 pairs of racing shoes a day, which can provide five-width lasts and two-height uppers. Although the cost is very high, New Balance aims to allow athletes to best demonstrate their athletic potential. ,spare no effort. New Balance has its unique culture: insisting on producing shoes of multiple widths and heights: this is a design for human nature, and it is also the most basic care, bringing the most comfortable and close shoe shape to every consumer. New Balance does not sign contracts with sports stars. Because shoes suitable for celebrities are not necessarily suitable for most consumers to wear, New Balance invests expenses in product research and development to improve product quality and increase customer satisfaction. New Balance believes that "shoes are the best spokesperson." New Balance is the only international sports brand with exclusive factories in the United States, five in the United States and two in Europe. New Balance is a private company, not a stock listed company, so it can have greater development space; at the same time, it is easier to implement the inheritance of company culture. New Balance has always been committed to shoemaking technology. To this day, a brand that has experienced 110 years of ups and downs, is still constantly developing more ergonomic shoes with emerging technologies. With the goal of pursuing an extremely comfortable feeling of wearing shoes, combined with the popular design feeling, New Balance has become the perfect representative of retro and innovation. As a leader in global sports brands, New Balance adheres to the company spirit of high standards, 100% customer satisfaction, and teamwork. It continuously innovates and improves in technological materials, product appearance and comfort, so as to maximize every athlete Use your sports potential to the limit and enjoy a balanced and comfortable life without any effort. Another major feature of New Balance is the variety of sizes that are different from other sports brands. New Balance offers different widths of the same size, including narrow, standard and wide, and thin in narrow and wide. It is divided into different degrees, so choosing a pair of New Balance shoes will be quite comfortable to wear. The reason why New Balance has become the second largest brand of sports shoes in the United States without asking celebrities to advertise, even surpassing brands such as Adidas is because the company can do a great job in the market. Accurate positioning. It is different from Nike or Adidas. Its positioning is mainly aimed at adults who have certain requirements for shoe comfort. It believes that this part of customers will turn from the appearance of the shoe to paying attention to the comfort level of the shoe and the protection of the foot. , and also has strong purchasing power. And because of its unique positioning, it hardly divides the market with several other shoe giants.
New Balance Trading (China) Co., Ltd.
New Balance, founded in the United States in 1906, is a legendary running shoe brand worldwide. It enjoys the reputation of "King of Jogging Shoes". It is a well-known company in high-tech and high-quality sports and leisure products in the world. In 1906, William J. Riley established a foot arch support company in Boston, USA, called New Balance, which specializes in customizing plastic surgery foot arch supporters and orthodontic shoes. One day, when he was observing the chicks in the yard, he found that the three claws of the chicks could maintain balance, so he applied the inspiration to the design and development of the foot arch supporter, and the name of New Balance should be used. Born, and Mr. Riley is inspired by the shape of the chick's claws, it has become a legendary story. As the business continued to grow, New Balance in the 1950s began making professional sneakers for local runners, including MIT's track and field team. In 1956, the Paul and his wife bought New Balance from Mr. Riley. Since then, footwear manufacturing has grown into the company's main business for steady growth. In 1960, New Balance produced the "TRACKSTER" series of sneakers, which is the world's first sneaker that can provide multi-width lasts, which has become an innovation in the shoemaking industry. In the 1970s, the current Chairman, Mr. James S. Davis, bought New Balance on Marathon Day in Boston, and began a new step. Since then, in addition to committed to the research and development of high-tech functional materials, New Balance also provides humanized services of six width lasts and two height uppers to meet various different foot types. It is the only imported from the United States Sneakers. Its exclusive high shock absorbing pad can effectively absorb 99% of the ground reaction force, and is therefore loved by heads of state and elites from all walks of life. It is a multi-functional shoe that enjoys the reputation of "the president's jogging shoe". It is ranked No. 1 in the United States. Second shoe company. “If you wear New Balance, you must be a great runner!” — Jim Davis, CEO of New Balance. In 1972, New Balance produced 30 pairs of racing shoes a day, which can provide five-width lasts and two-height uppers. Although the cost is very high, New Balance aims to allow athletes to best demonstrate their athletic potential. ,spare no effort. New Balance has its unique culture: insisting on producing shoes of multiple widths and heights: this is a design for human nature, and it is also the most basic care, bringing the most comfortable and close shoe shape to every consumer. New Balance does not sign contracts with sports stars. Because shoes suitable for celebrities are not necessarily suitable for most consumers to wear, New Balance invests expenses in product research and development to improve product quality and increase customer satisfaction. New Balance believes that "shoes are the best spokesperson." New Balance is the only international sports brand with exclusive factories in the United States, five in the United States and two in Europe. New Balance is a private company, not a stock listed company, so it can have greater development space; at the same time, it is easier to implement the inheritance of company culture. New Balance has always been committed to shoemaking technology. To this day, a brand that has experienced 110 years of ups and downs, is still constantly developing more ergonomic shoes with emerging technologies. With the goal of pursuing an extremely comfortable feeling of wearing shoes, combined with the popular design feeling, New Balance has become the perfect representative of retro and innovation. As a leader in global sports brands, New Balance adheres to the company spirit of high standards, 100% customer satisfaction, and teamwork. It continuously innovates and improves in technological materials, product appearance and comfort, so as to maximize every athlete Use your sports potential to the limit and enjoy a balanced and comfortable life without any effort. Another major feature of New Balance is the variety of sizes that are different from other sports brands. New Balance offers different widths of the same size, including narrow, standard and wide, and thin in narrow and wide. It is divided into different degrees, so choosing a pair of New Balance shoes will be quite comfortable to wear. The reason why New Balance has become the second largest brand of sports shoes in the United States without asking celebrities to advertise, even surpassing brands such as Adidas is because the company can do a great job in the market. Accurate positioning. It is different from Nike or Adidas. Its positioning is mainly aimed at adults who have certain requirements for shoe comfort. It believes that this part of customers will turn from the appearance of the shoe to paying attention to the comfort level of the shoe and the protection of the foot. , and also has strong purchasing power. And because of its unique positioning, it hardly divides the market with several other shoe giants.
Daike Footwear (Shanghai) Co., Ltd.
In 1982, American Mark Dezowel was often in danger due to work needs. He was tired of wearing wet, slippery and heavy sports shoes, and ordinary sandals were easily washed away by the torrents, so he decided to create a pair of them. Sports sandals with good performance in strap system, grip performance, lightness, comfort and toughness and wear resistance. In 1983, Mark used his personal experience and continued to study and test, creating the sports sandal Teva. He has both the stability and elasticity of sports shoes and the breathable and comfortable sandals. Design features Any pair of sports sandals adopts a patented strap system (Universal Strapping System). The entire strap is passed through the upper through the midsole without degumming and cracking. Patented ShocPad midsole shock absorber pads effectively support the gravity of the whole body, soft, comfortable and not fatigued. Teva spider rubber (SpiderRubber) and river rubber are suitable for various water and land activities such as reinforced rock climbing and tread soles. French high-quality webbing, soft and quick-drying, matched with powerful devilish sticky or pressure buckles, which are easy to adjust, tie your feet firmly, not easy to loosen, and have good safety. The upper is made of compressed rubber and high-density EVA. It is soft and light, with special sweat-relieving and draining grooves, making the soles of the feet comfortable and dry. The whole pair of shoes is shaped according to the ergonomic curved foot shape, making it comfortable to fit the feet.
Daike Footwear (Shanghai) Co., Ltd.
In 1982, American Mark Dezowel was often in danger due to work needs. He was tired of wearing wet, slippery and heavy sports shoes, and ordinary sandals were easily washed away by the torrents, so he decided to create a pair of them. Sports sandals with good performance in strap system, grip performance, lightness, comfort and toughness and wear resistance. In 1983, Mark used his personal experience and continued to study and test, creating the sports sandal Teva. He has both the stability and elasticity of sports shoes and the breathable and comfortable sandals. Design features Any pair of sports sandals adopts a patented strap system (Universal Strapping System). The entire strap is passed through the upper through the midsole without degumming and cracking. Patented ShocPad midsole shock absorber pads effectively support the gravity of the whole body, soft, comfortable and not fatigued. Teva spider rubber (SpiderRubber) and river rubber are suitable for various water and land activities such as reinforced rock climbing and tread soles. French high-quality webbing, soft and quick-drying, matched with powerful devilish sticky or pressure buckles, which are easy to adjust, tie your feet firmly, not easy to loosen, and have good safety. The upper is made of compressed rubber and high-density EVA. It is soft and light, with special sweat-relieving and draining grooves, making the soles of the feet comfortable and dry. The whole pair of shoes is shaped according to the ergonomic curved foot shape, making it comfortable to fit the feet.
Chaoxi Trading (Shanghai) Co., Ltd.
American outdoor sports brand: Merrell was founded in 1981 and is committed to product development, bringing consumers a variety of footwear and clothing products that combine quality and performance. The product adheres to four core advantages: comfort, durability, novel design and diverse functions. And it's all about making you feel refreshed outdoors and in the city. Brand History: 1981-RandyMerrell collaborated with ClarkMatis to launch ingeniously designed hiking shoes that have always adhered to high standards in terms of materials, design and durability. 1989-Merrellt brand goes to the world. 1995-Merrell and Vibran teamed up to design a series of innovative outsoles. 1998-Jungle Moc was born, Merrell introduced Aftersports shoes, creating new product categories in the shoe industry. 2000-Merrell developed Exotech shoes and began to enter the multi-functional footwear market. 2004-Merrell was named an outdoor shoe brand worth buying by Sports Goods Intelligence. 2007-More than 2 million pairs of multi-functional shoe models were sold. 2011-After 15 years of cooperation, Merrell and Vibram developed a barefoot shoe series product line. 2013-Merrel launched MSelect technology and began to enter the trail running shoe market. 2015-CAPRA series shoes released. 2016-Merrell1 has more than 300 flagship stores.
Chaoxi Trading (Shanghai) Co., Ltd.
American outdoor sports brand: Merrell was founded in 1981 and is committed to product development, bringing consumers a variety of footwear and clothing products that combine quality and performance. The product adheres to four core advantages: comfort, durability, novel design and diverse functions. And it's all about making you feel refreshed outdoors and in the city. Brand History: 1981-RandyMerrell collaborated with ClarkMatis to launch ingeniously designed hiking shoes that have always adhered to high standards in terms of materials, design and durability. 1989-Merrellt brand goes to the world. 1995-Merrell and Vibran teamed up to design a series of innovative outsoles. 1998-Jungle Moc was born, Merrell introduced Aftersports shoes, creating new product categories in the shoe industry. 2000-Merrell developed Exotech shoes and began to enter the multi-functional footwear market. 2004-Merrell was named an outdoor shoe brand worth buying by Sports Goods Intelligence. 2007-More than 2 million pairs of multi-functional shoe models were sold. 2011-After 15 years of cooperation, Merrell and Vibram developed a barefoot shoe series product line. 2013-Merrel launched MSelect technology and began to enter the trail running shoe market. 2015-CAPRA series shoes released. 2016-Merrell1 has more than 300 flagship stores.
Crocs Trading (Shanghai) Co., Ltd.
Crocs Trading (Shanghai) Co., Ltd.
VF Apparel (China) Co., Ltd.
Vans is an original extreme sports brand founded by Paul Van Doren on March 16, 1966. The company is headquartered in Costa Mesa, California, USA, and started with extreme sports. , including skateboarding, surfing, BMX, snowboarding, etc. In 2008, Vans officially entered China, and the Chinese company headquarters was established in Shanghai. Taking skateboarding as the root, Vans injects lifestyle, art, music and street fashion culture into Vans' aesthetics, forming a unique youth cultural symbol, and becoming a world-renowned brand recognized and welcomed by young extreme sports enthusiasts and trendy people.
VF Apparel (China) Co., Ltd.
Vans is an original extreme sports brand founded by Paul Van Doren on March 16, 1966. The company is headquartered in Costa Mesa, California, USA, and started with extreme sports. , including skateboarding, surfing, BMX, snowboarding, etc. In 2008, Vans officially entered China, and the Chinese company headquarters was established in Shanghai. Taking skateboarding as the root, Vans injects lifestyle, art, music and street fashion culture into Vans' aesthetics, forming a unique youth cultural symbol, and becoming a world-renowned brand recognized and welcomed by young extreme sports enthusiasts and trendy people.
Nike Commercial (China) Co., Ltd.
NIKE is headquartered in Portland, Oregon, USA. The company produces sporting goods, such as clothing, footwear, sports equipment, etc. NIKE is a world-renowned sports brand. It originally means the Greek goddess of victory in English and translated as Nike in Chinese. Nike is a sporting goods manufacturer. The Nike trademark pattern is a small hook, with a simple and powerful shape, as fast as lightning. At a glance, people think of the speed and explosive power generated after using Nike sports goods. In addition to enhancing high-tech sports performance, Nike sports shoes now pay more attention to fashionable appearance design, and frequently cooperate with trend experts from all walks of life to launch joint limited editions. In the United States, up to 70 % of teenagers dream of having a pair of Nike shoes . "Sports" is Nike's language Nike has always regarded inspiring every athlete in the world and offering good products to it as a glorious task. Nike's language is the language of sports. Nike has invested a lot of manpower and material resources in the development and development of new products. Nike's first air cushion technology has brought a revolution to the sports world. Sports shoes made using this technology can protect athletes' bodies, especially their ankles and knees, prevent them from spraining during intense exercise, and reduce impact and wear on the knees. Sports shoes with air cushion technology became very popular once they were launched. In 2001, after developing the air cushion technology, Nike launched a new shock-proof technology called Shox. Sports shoes produced using this technology are also very popular, with sales rising steadily. In addition to sports shoes, Nike's clothing is also innovative. For example: High-performance textiles manufactured using FIT technology can effectively help athletes train and compete in any weather conditions. Other sports goods manufactured by Nike, such as watches, glasses, etc., are the crystallization of high technology. Just do it In 1988, Dan Wieden, founder of Wieden+Kennedy advertising company, created the loud slogan of " Just Do It " for Nike's new round of advertising. Sign Meaning The name NIKE is very auspicious in the eyes of Westerners, and is easy to read and remember, and can be very famous. The Nike trademark symbolizes the feathers of the Greek goddess of victory, representing speed, and also representing dynamic and gentleness. Nike's Nike trademark has a small hook with a simple and powerful shape, as fast as lightning. It reminds people of the speed and explosive power generated after using Nike sports goods. The sneakers named after "Nike" have square convex soles to enhance stability, and there are knife-shaped curved hooks on both sides of the shoe body, symbolizing the goddess' wings.
Nike Commercial (China) Co., Ltd.
NIKE is headquartered in Portland, Oregon, USA. The company produces sporting goods, such as clothing, footwear, sports equipment, etc. NIKE is a world-renowned sports brand. It originally means the Greek goddess of victory in English and translated as Nike in Chinese. Nike is a sporting goods manufacturer. The Nike trademark pattern is a small hook, with a simple and powerful shape, as fast as lightning. At a glance, people think of the speed and explosive power generated after using Nike sports goods. In addition to enhancing high-tech sports performance, Nike sports shoes now pay more attention to fashionable appearance design, and frequently cooperate with trend experts from all walks of life to launch joint limited editions. In the United States, up to 70 % of teenagers dream of having a pair of Nike shoes . "Sports" is Nike's language Nike has always regarded inspiring every athlete in the world and offering good products to it as a glorious task. Nike's language is the language of sports. Nike has invested a lot of manpower and material resources in the development and development of new products. Nike's first air cushion technology has brought a revolution to the sports world. Sports shoes made using this technology can protect athletes' bodies, especially their ankles and knees, prevent them from spraining during intense exercise, and reduce impact and wear on the knees. Sports shoes with air cushion technology became very popular once they were launched. In 2001, after developing the air cushion technology, Nike launched a new shock-proof technology called Shox. Sports shoes produced using this technology are also very popular, with sales rising steadily. In addition to sports shoes, Nike's clothing is also innovative. For example: High-performance textiles manufactured using FIT technology can effectively help athletes train and compete in any weather conditions. Other sports goods manufactured by Nike, such as watches, glasses, etc., are the crystallization of high technology. Just do it In 1988, Dan Wieden, founder of Wieden+Kennedy advertising company, created the loud slogan of " Just Do It " for Nike's new round of advertising. Sign Meaning The name NIKE is very auspicious in the eyes of Westerners, and is easy to read and remember, and can be very famous. The Nike trademark symbolizes the feathers of the Greek goddess of victory, representing speed, and also representing dynamic and gentleness. Nike's Nike trademark has a small hook with a simple and powerful shape, as fast as lightning. It reminds people of the speed and explosive power generated after using Nike sports goods. The sneakers named after "Nike" have square convex soles to enhance stability, and there are knife-shaped curved hooks on both sides of the shoe body, symbolizing the goddess' wings.
Under Armour, a sports equipment brand in the United States. Under Armour (NYSE code-named UA) is headquartered in Baltimore, Maryland, and the company mainly produces sports equipment. UA mainly produces tight underwear worn in sports team uniforms (such as under basketball uniforms and baseball uniforms) or shoulder pads (such as shoulder pads for American football or hockey), but in addition, UA also produces sweatshirts, ordinary Tee, long Sport pants and so on. Under Armour leads the trend of producing tight sports equipment that uses sweat-absorbing polyester yarn (moisture-wicking) as its material. Subsequently, Nike (dri-fit pro series) and Reebok (NFL equipment series) followed suit. In June 2006, Under Armour released a football brand with the slogan "Click-Clack".
Co., Ltd.
Under Armour, a sports equipment brand in the United States. Under Armour (NYSE code-named UA) is headquartered in Baltimore, Maryland, and the company mainly produces sports equipment. UA mainly produces tight underwear worn in sports team uniforms (such as under basketball uniforms and baseball uniforms) or shoulder pads (such as shoulder pads for American football or hockey), but in addition, UA also produces sweatshirts, ordinary Tee, long Sport pants and so on. Under Armour leads the trend of producing tight sports equipment that uses sweat-absorbing polyester yarn (moisture-wicking) as its material. Subsequently, Nike (dri-fit pro series) and Reebok (NFL equipment series) followed suit. In June 2006, Under Armour released a football brand with the slogan "Click-Clack".
PUMA® is a world-renowned sports brand that designs, develops, sells and promotes a variety of footwear, clothing and accessories products. After more than 70 years of brilliant footprints, PUMA adheres to the brand philosophy of "Forever.Faster." and is committed to using the value concept of courage, confidence, firmness and pleasure to influence the sports industry and street fashion culture. PUMA offers sports products including football, running, training, basketball, golf and racing, and a sports-inspired life series. PUMA works hand in hand with world-renowned designers and brands to inject its influence in the sports world into the fields of street culture and fashion. The brands under the PUMA Group include: PUMA, Cobra Golf and Stichd. PUMA is headquartered in Herzogen, Germany. It has about 13,000 employees worldwide and its products are exported to more than 120 countries and regions.
Kering Group
PUMA® is a world-renowned sports brand that designs, develops, sells and promotes a variety of footwear, clothing and accessories products. After more than 70 years of brilliant footprints, PUMA adheres to the brand philosophy of "Forever.Faster." and is committed to using the value concept of courage, confidence, firmness and pleasure to influence the sports industry and street fashion culture. PUMA offers sports products including football, running, training, basketball, golf and racing, and a sports-inspired life series. PUMA works hand in hand with world-renowned designers and brands to inject its influence in the sports world into the fields of street culture and fashion. The brands under the PUMA Group include: PUMA, Cobra Golf and Stichd. PUMA is headquartered in Herzogen, Germany. It has about 13,000 employees worldwide and its products are exported to more than 120 countries and regions.
Skechers Trading (Shanghai) Co., Ltd.
The Skecher brand was born in a small coastal city in California in 1992 and has grown from a small company with a single style to a more popular brand of footwear products in the world. Skecher's traditional brands - from leather boots to canvas boots to classic canvas slippers, are committed to constantly pursuing new looks, catering to trends and developing new varieties. Skecher's BOBS philosophy is that every time a pair of shoes is sold, a pair of shoes will be given to children in need. Whether it is shoes for charity, work shoes or weekend casual shoes, we have been exploring new elements to consolidate our core brands. In 2009, Skecher introduced the Shape-ups and the Slim-ups series to the United States to enter the fitness market. In 2010, Skecher promoted these two series worldwide; then the Resistance Runner series was launched, which was the first technically stylish men's and women's running shoes for Skecher. Since then, Skecher's fitness shoe series has begun to develop rapidly. The collection includes specialized body shape shoes (shape-ups) for a variety of occasions, such as sports shoes, hiking shoes, training shoes and labor protection shoes. Skecher's Tone-ups also cover a variety of shoe styles, such as boots, sandals and sports and casual shoe brands. In addition, there are specialized lightweight slim shoes, running shoes and model running training shoes.
Skechers Trading (Shanghai) Co., Ltd.
The Skecher brand was born in a small coastal city in California in 1992 and has grown from a small company with a single style to a more popular brand of footwear products in the world. Skecher's traditional brands - from leather boots to canvas boots to classic canvas slippers, are committed to constantly pursuing new looks, catering to trends and developing new varieties. Skecher's BOBS philosophy is that every time a pair of shoes is sold, a pair of shoes will be given to children in need. Whether it is shoes for charity, work shoes or weekend casual shoes, we have been exploring new elements to consolidate our core brands. In 2009, Skecher introduced the Shape-ups and the Slim-ups series to the United States to enter the fitness market. In 2010, Skecher promoted these two series worldwide; then the Resistance Runner series was launched, which was the first technically stylish men's and women's running shoes for Skecher. Since then, Skecher's fitness shoe series has begun to develop rapidly. The collection includes specialized body shape shoes (shape-ups) for a variety of occasions, such as sports shoes, hiking shoes, training shoes and labor protection shoes. Skecher's Tone-ups also cover a variety of shoe styles, such as boots, sandals and sports and casual shoe brands. In addition, there are specialized lightweight slim shoes, running shoes and model running training shoes.
ECCO Trading (Shanghai) Co., Ltd.
ECCO was founded in 1963 by Birte and Karl Toosbuy. Karl Toosbuy has been trained to become a shoemaker, dreaming of one day owning his own shoe factory and doing business independently. Therefore, the Tusby family resolutely decided to give up their stable jobs, sell their property, and relocate their family to Bradber in southwestern Denmark - close to the northern German border, creating the ECCO Aibu Shoe brand. As a Nordic Danish shoe and leather brand, ECCO's success comes from ergonomic product design and high-quality leather, and the design concept of "shoes must follow the two feet". ECCO Aibu integrates comfort with Nordic style. ECCO has a wide range of products, including high-quality men's, women's and children's fashionable leather shoes suitable for outdoor activity clothing, casual clothing, work clothes and casual clothing. The production lines are located in Denmark, Italy, the Netherlands, Slovakia, Portugal, Indonesia, Thailand, Japan, Cyprus, Brazil, China and India respectively. Almost all employees of the ECCO headquarters, as well as many employees around the world, have participated in the introductory training of "From cattle to shoes". In class, all participants learned how to make shoes. Therefore, they deeply recognize the complexity of shoemaking and sincerely admire ECCO's production department. In addition, ECCO also provides professional training to employees and promotion opportunities within the company. This will enhance team awareness and regard talents and products as the mainstay of the company's business.
ECCO Trading (Shanghai) Co., Ltd.
ECCO was founded in 1963 by Birte and Karl Toosbuy. Karl Toosbuy has been trained to become a shoemaker, dreaming of one day owning his own shoe factory and doing business independently. Therefore, the Tusby family resolutely decided to give up their stable jobs, sell their property, and relocate their family to Bradber in southwestern Denmark - close to the northern German border, creating the ECCO Aibu Shoe brand. As a Nordic Danish shoe and leather brand, ECCO's success comes from ergonomic product design and high-quality leather, and the design concept of "shoes must follow the two feet". ECCO Aibu integrates comfort with Nordic style. ECCO has a wide range of products, including high-quality men's, women's and children's fashionable leather shoes suitable for outdoor activity clothing, casual clothing, work clothes and casual clothing. The production lines are located in Denmark, Italy, the Netherlands, Slovakia, Portugal, Indonesia, Thailand, Japan, Cyprus, Brazil, China and India respectively. Almost all employees of the ECCO headquarters, as well as many employees around the world, have participated in the introductory training of "From cattle to shoes". In class, all participants learned how to make shoes. Therefore, they deeply recognize the complexity of shoemaking and sincerely admire ECCO's production department. In addition, ECCO also provides professional training to employees and promotion opportunities within the company. This will enhance team awareness and regard talents and products as the mainstay of the company's business.
VF Apparel (China) Co., Ltd.
Timberland's origins are inseparable from the harsh climate in New England, the United States. Since its birth, the brand has been designed to help outdoor workers withstand the arduous natural environment. Timberland was founded by the Swartz family. Senior shoemaker Nathan Swartz and his son Sidney have created the first pair of waterproof work boots, and Sidney has established the brand. Since then, Sidney's son Jeff took over the company and created the brand value today. In 1955, Nathan acquired all shares in Boston-based Abington Shoes Company and moved the company to a humid and airy riverside factory in a quiet town in New England, USA. Big yellow boots are the beginning of all the stories. In 1973, Abington Shoes Company launched the original Timberland® 8-inch boot for the first time, and a classic was born. Three years later, the 6-inch boot version was released and became the classic yellow boot we are familiar with today.
VF Apparel (China) Co., Ltd.
Timberland's origins are inseparable from the harsh climate in New England, the United States. Since its birth, the brand has been designed to help outdoor workers withstand the arduous natural environment. Timberland was founded by the Swartz family. Senior shoemaker Nathan Swartz and his son Sidney have created the first pair of waterproof work boots, and Sidney has established the brand. Since then, Sidney's son Jeff took over the company and created the brand value today. In 1955, Nathan acquired all shares in Boston-based Abington Shoes Company and moved the company to a humid and airy riverside factory in a quiet town in New England, USA. Big yellow boots are the beginning of all the stories. In 1973, Abington Shoes Company launched the original Timberland® 8-inch boot for the first time, and a classic was born. Three years later, the 6-inch boot version was released and became the classic yellow boot we are familiar with today.
Asics (China) Trading Co., Ltd.
ASICS is a running shoe sports brand founded by Japanese industrialist Kihachiro Onitsuka. The brand name comes from the acronym of the Latin motto "anima sana in corporate sano", which means "a sound spirit is contained in a strong body". ASICS brand adheres to high-tech and high-quality standards and has developed a number of patents. Its products represent Japan's exquisite and professional national culture, combining wearer injury and sports fun, laying the foundation for the global sports brand. status. The company has made great progress in indoor sports shoes and invented CUPSOLE to provide basketball players with footwear products with better performance. During the preparations for the 1956 Melbourne Olympics, ONITSUKA set the business philosophy of ASCIS: to develop products suitable for sports. The new rubber formula provides good cushioning performance. So the magic running shoes were born in 1960. This is every shoe with a ventilation system. Marathon legend ABEBEBIKILA chose TIGER shoes when she started wearing running shoes in 1961. In order to make the shoes more comfortable and fit the feet, TIGER measured the feet of no less than 20,000 people for technical reference. At the 1964 Tokyo Olympics, athletes wearing TIGER brand shoes won a total of 46 medals.
Asics (China) Trading Co., Ltd.
ASICS is a running shoe sports brand founded by Japanese industrialist Kihachiro Onitsuka. The brand name comes from the acronym of the Latin motto "anima sana in corporate sano", which means "a sound spirit is contained in a strong body". ASICS brand adheres to high-tech and high-quality standards and has developed a number of patents. Its products represent Japan's exquisite and professional national culture, combining wearer injury and sports fun, laying the foundation for the global sports brand. status. The company has made great progress in indoor sports shoes and invented CUPSOLE to provide basketball players with footwear products with better performance. During the preparations for the 1956 Melbourne Olympics, ONITSUKA set the business philosophy of ASCIS: to develop products suitable for sports. The new rubber formula provides good cushioning performance. So the magic running shoes were born in 1960. This is every shoe with a ventilation system. Marathon legend ABEBEBIKILA chose TIGER shoes when she started wearing running shoes in 1961. In order to make the shoes more comfortable and fit the feet, TIGER measured the feet of no less than 20,000 people for technical reference. At the 1964 Tokyo Olympics, athletes wearing TIGER brand shoes won a total of 46 medals.
The story of Clarks began about 200 years ago when Cyrus and James Clark made slippers with sheepskin horns, when it was groundbreaking. The combination of invention and technology has always been the core of Clarks' work. And now, as always, every pair of Clarks shoes starts with a hand-carved shoe last, with premium construction technology, technology and modern materials helping Clarks provide shoes tailored for the modern world. Clarks has been thinking differently since the beginning. And they do different things. From slippers made by Cyrus and James Clark in 1825 to the world's first pair of foot shoes, from the entire size, half size and a wide range of widths for children to the new iPad foot gauge ; From innovative underfoot buffering to prototyping and 3D printing, excellent creativity sets Clarks apart. Leonardo da Vinci describes human feet as "a masterpiece of engineering and art." To take care of it better than anyone else, Clarks has researched it. Clarks has looked at the time it takes to keep your feet healthy and happy, and what you have learned can help us make shoes for you. In the archives of over 22,000 Clarks styles, a revolution has inspired a shoe that defined a generation and attracted imagination. Like the iconic Clark Desert Boots, designed by Nathan Clark and launched in 1950, its charm continues to this day. Here is the groundbreaking athleisure hybrid Nature, which debuted in the late 1980s and was redefined and redesigned, and was reborn. And Trigenic Flex, an elaborately crafted innovative product that is a modern classic.
Co., Ltd.
The story of Clarks began about 200 years ago when Cyrus and James Clark made slippers with sheepskin horns, when it was groundbreaking. The combination of invention and technology has always been the core of Clarks' work. And now, as always, every pair of Clarks shoes starts with a hand-carved shoe last, with premium construction technology, technology and modern materials helping Clarks provide shoes tailored for the modern world. Clarks has been thinking differently since the beginning. And they do different things. From slippers made by Cyrus and James Clark in 1825 to the world's first pair of foot shoes, from the entire size, half size and a wide range of widths for children to the new iPad foot gauge ; From innovative underfoot buffering to prototyping and 3D printing, excellent creativity sets Clarks apart. Leonardo da Vinci describes human feet as "a masterpiece of engineering and art." To take care of it better than anyone else, Clarks has researched it. Clarks has looked at the time it takes to keep your feet healthy and happy, and what you have learned can help us make shoes for you. In the archives of over 22,000 Clarks styles, a revolution has inspired a shoe that defined a generation and attracted imagination. Like the iconic Clark Desert Boots, designed by Nathan Clark and launched in 1950, its charm continues to this day. Here is the groundbreaking athleisure hybrid Nature, which debuted in the late 1980s and was redefined and redesigned, and was reborn. And Trigenic Flex, an elaborately crafted innovative product that is a modern classic.