Toread Brand Ranking
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TOREAD

TOREAD

TOREAD HOLDING GROUP CO., LTD.
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Brand Introduction

Pathfinder Group was established in 1999. After 22 years of development, it has gradually grown into a comprehensive outdoor products group company with strong scientific research capabilities. In 2009, it successfully landed on the China GEM (stock code: 300005). The company guided the development of the industry with continuous innovation and breakthroughs and became the leading brand in China's outdoor products market. The company owns multiple sub-brands of Pathfinder TOREAD, TOREAD.X, TOREAD kids. The products cover multiple sports categories, including many product series such as extreme, hiking, running, traveling, skiing, etc., for different age groups and application scenarios. Design to meet the needs of consumers.

The company focuses on core technology, strengthens integrated innovation, pays attention to the transformation of results, and adheres to the scientific research direction of "in-depth scientific and technological research, integration of advantageous resources, and building a science and technology platform". Since the establishment of the company, it has won a total of 126 awards in science and technology, research and development and design in domestic and foreign industries. At the same time, the company actively participated in the drafting of 26 national standards, including GB/T 32614-2016 National Standards for Outdoor Sports Clothing, and won the China Textile Industry Joint Award for Science and Technology Progress.

Under the core of the value core of Pathfinder's exploration, responsibility, collaboration, integrity and learning, the company has established a unique employee behavioral code internally, extending this concept to the processing of partners and social relations externally, protecting the ecological environment and As an important part of corporate culture, social welfare responsibility has been explored every time, from protecting Tibetan antelope, protecting Yunnan golden monkeys, cleaning up garbage above the 5,000-meter snow line, Wenchuan earthquake, Yushu earthquake, Jiuzhaigou earthquake, new crown epidemic, and heavy rain in Henan. The figure of the roadblock.

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