Hangzhou Netniang E-Commerce Co., Ltd. was established in Hangzhou, the capital of e-commerce in April 2012. Taking advantage of the trend of e-commerce, relying on the Internet-based transformation and upgrading of traditional brands and the creation of Internet-based brands, Netniang E-commerce has achieved the "brand Internet-based gene shaping" and "brand Internet-based communication" of the brand in the Internet environment. The business scope covers: cosmetic development, sales, cosmetic technology transfer, consulting, service and investment management.

In April 2012, it received angel round financing of RMB 5 million in Xianqin and Putian. In April 2015, it received RMB 18 million in Series A investment from CITIC Capital and Shouyu. On July 13, 2016, it was changed to Hangzhou Netniang E-Commerce Co., Ltd. On December 1, 2016, Hangzhou Netniang was officially listed on the New Third Board, and the stock code of Netniang e-commerce was: 839992.

At the beginning of the company's establishment, relying on the support of venture capital and the "blue ocean strategy" based on the attention to hand-foot care and market asymmetric competition, it created a new category of "hand-foot care" and successfully shaped the "Tomato Pie" brand. "Tomato Pie" focuses on "", focusing on "hand and foot care", adhering to the business philosophy of "let the product retain the moral blood", in order to achieve brand personality and brand identification differentiation, it has launched a cartoon "Tomato Girl" that fits the brand audience's preferences. ”Image. After four years of deep cultivation and focus on development, "Tomato Pie" has become a leader in the sibling care industry. The market layout has expanded from online mainstream channels such as Tmall, Taobao, JD.com, and Vipshop to the entire network, and at the same time, it has a second level of Brand merchants have entered the mainstream offline department stores (Walmart, etc.) to achieve counter-trend development.

In the future, "Tomato Pie" will take the mission of "solving the problem of 100 million women's hand and foot care", adhere to the belief of "let the product retain the moral blood", insist on realizing the Internet-based communication of the brand, and use its own experience to help more Traditional brands have achieved the transformation and upgrading of Internet brands.