
SEPHORA

SEPHORA
SEPHORA is a global leading cosmetics retailer. It was founded in Limoges, France in 1969. Sephora has more than 1,000 stores around the world, covering more than 28 countries including Paris, Milan, Rome, Madrid, Barcelona, Warsaw, Lisbon, Athens, New York, Los Angeles, San Francisco, Miami, etc. It joined the global luxury in 1997. Brand company LVMH.
Sephora's founder is Mr. Dominique Mandonnaud, who opened his own cosmetics store in Limoges, France in 1969. At that time, beauty supplies were only sold in department stores' counters, and there was no open free purchase. Under the design of Mr. Mandono, his cosmetics store is not only a sales place, but also a free paradise for customers to visit, roam and explore the beauty. Between various perfumes and colors, customers can compare, feel and try them out; the salesmen in the store not only receive customers, but also are experts in product and beauty. They listen to customers' voices and provide professionalism for them. Beauty consultation services and help. This sales model is very popular among customers. After great success, Mr. Mandorno opened more than a dozen new chain stores in 1979, and settled in Paris, the capital of France in 1988. In 1994, the store was named after SEPHORA, the name of Moses’ wife in the biblical allusion, a young woman who combines beauty, wisdom, courage and generosity, symbolizing elegance, happiness and freedom. This is very consistent with the business philosophy of fashionable and creative stores.
In April 2005, Sephora started its graceful journey in Shanghai, opened its first Chinese store on Huaihai Middle Road in Shanghai, and expanded to major cities in China with rapid speed and ambitious ambitions. It has successively landed in Beijing and Qingdao. Open stores in cities such as Nanjing, Shenzhen, Guangzhou, and Hangzhou.
SEPHORA is also actively committed to giving back to consumers. Through membership cards that have long become a symbol of fashion life, it continues to bring consumers rich free beauty services and global beauty and fashion information, bringing beautiful experiences to millions of beauty lovers.
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