Taittinger Brand Ranking
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Taittinger

Taittinger

Taittinger Champagne Company
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Brand Introduction

In 1734, Champagne Taittinger was founded by Mr. Jacques Fourneaux. In 1932, the land was bought by Pierre Tatinzhe, an officer who participated in World War I, along with an old wine castle built from the 13th century, and named the winery after his own surname. Later, Pierre applied his ability to plan on the battlefield to the operation of the winery and gradually established the "Champagne Kingdom" of Taitingzhe.

Since 1973, the winery has launched the Collections de Maitres. The shape of the bottle is nothing special, but there is an extra layer of plastic cover on the outside of the bottle. The winery invites an artist to design patterns for this plastic cover every year, including the surrealist painter Andre Masson, Hungarian artist Victor Vasarely, and the father of American pop art. The well-known contemporary artists such as Roy Lichtenstein have written for the Taitingzhe Champagne. This is the art of Taitingzhe champagne.

The collection of Master Taitingzhe began in the 1980s. When the company leader Claude Taittinger tasted some vintage champagne, he realized that the artistic enjoyment brought by good champagne was endless. , So, an artistic initiative beyond champagne came into being: Claude would tailor-made colorful coats for these good vintage champagnes that match the artistic temperament it exuded. The collection of champagne in Master Taitingzhe came into being. A standard 750ml champagne bottle is wrapped in a coat designed by contemporary artists for this vintage, creating a beautiful door to the two different fields of painting and champagne. .

The Master Collection Series "Artist Collection" colored clothes are from 1983. More than 10 years of wine have been launched so far. More than a dozen artists have designed and painted it one after another. Among them, the 1998 champagne wine is the French Chinese art master Zhao The works of Mr. Wuji are sold for only 5,000 bottles, and are very expensive. In fact, the number of wines in this series is limited every year, with only 100,000 bottles being brewed. In August 1981, the wedding banquet for Prince Charlie and Princess Diana in England used the master's collection of wine from 1973.

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