In 1983, Nicholas Hayek launched the Swatch watch. Unlike ordinary watches with 91 or more parts, this plastic case watch only contains 51 parts, with outstanding quality but low price. The watch quickly spread its happy and positive attitude towards life around the world, while saving the Swiss watchmaking industry, which was in crisis at the time.

Subsequently, the watchmaker added countless watchmaking research and development results based on this standard plastic watch as a blueprint. In addition to the two watch series launched each year, the jewelry series Swatch Bijoux, the metal series Irony, and the Swatch Specials specials launched for special festivals such as Christmas, Chinese New Year, Mother's Day or Valentine's Day are also added.

SWATCH Swatch has always conveyed the message of high quality, low cost, and equally valued fashion and commemoration, allowing every consumer to have his own famous watch. The meaning of SWATCH Swatch is a precious souvenir, a memory of every history, and even an emotional sustenance. SWATCH Swatch created the brand myth, becoming a symbol in the hearts of consumers, and at the same time continued the glory of the Swiss watchmaking industry for a century.

SWATCH's metal series has a sporty, healthy, handsome and traditional style. It is full of dynamic and combines innovative, new materials and surprising designs. The aluminum alloy metal series tends to be functional and high-tech, while the stainless steel metal series makes people feel a casual and classical temperament. SWATCH's network series watches are high-tech digital watches, suitable for the new generation of pursuing new things. The network series uses Swatch time units-international network time. The network series uses aluminum alloy and translucent plastic as materials, which has digital, Full of fun and easy to operate.

As a fashionable trendsetter, SWATCH has a unique shape, unique design, and elegant name (every watch has a Chinese and English name). It is an unpredictable trend that contains endless artistic charm. SWATCH adopts a unified price strategy, and consumers can participate in SWATCH global joint guarantee regardless of their SWATCH authorized special session in the world. This Swiss original watch has an absolute advantage in all Swiss watches. SWATCH enthusiasts can have multiple SWATCH watches to wear or collect according to their different moods, preferences, dresses and occasions. The trends are constantly changing, SWATCH pursues "whatever remains unchanged is always changing", and SWATCH is therefore always in the fashion.

Swatch, the "S" in its name not only represents its origin, Switzerland, but also contains the meaning of "second-watch", which means that people can have two or two pieces at the same time as if they have fashion. The above watch. Swatch is not only a new type of high-quality watch, but will also bring people a new concept: watches are no longer just expensive high-consumer products and simple timekeeping tools, but a kind of "wearing on your wrist. Fashion”.