Sino-foreign joint venture Zhejiang Shiyou Wood Industry Co., Ltd. was established in 2001. Over the past eleven years, under the leadership of Chairman Ni Fangrong, the company adheres to the corporate philosophy of "creating wood value and conveying wood culture" to create "industry first quality" As the goal, gradually grow into the leader of China's wood flooring industry. According to the 9th "China's 500 Most Valuable Brands" rankings released by World Brand Lab in 2012, the brand value of Shiyou reached 9.497 billion yuan.

In 2012, in the "post-crisis era" of slowing growth, sluggish consumption, strict real estate regulation, and downstream industries faced a cold winter, Shiyou rose against the trend, achieving annual sales of 8.2 million cubic meters (including 7 million cubic meters of retail sales and 1 million cubic meters of engineering sales. , 200,000 cubic meters of international trade), an increase of nearly 10% year-on-year, and the product structure is very reasonable (solid wood flooring accounts for 18.7%, solid wood composite flooring accounts for 25.8%, and laminate flooring accounts for 55.5%). Currently, Shiyou has more than 1,600 stores, with a sales network covering all of China, and has 125 sales outlets in the United States, Japan, Brazil, India and other countries.

In 2012, Shiyou Industrial Park, a global model factory in Shiyou, was put into use. The park covers an area of ​​300 mu, has the longest production line in Asia, with more than 1,600 employees and an annual production capacity of 20 million square meters, which can provide millions of families. High-quality flooring products. The park also has a national laboratory of 1,000 square meters and the most advanced and most technical equipment in the industry, such as 47 computer CNC steam circulation drying kilns, 3 computer CNC simulated climate flooring test rooms, independent intellectual property rights, and the first domestically created More than 40 special equipment including ultra-high temperature wood heat treatment equipment, constant temperature and humidity test chambers, artificial intelligence climate incubators, etc.

In 2013, Shiyou will continue to promote its expansion strategy, not only setting the development goal of a 12% sales growth and a 2,000 store number, but will also vigorously expand the product line, continue to consolidate the advantages of solid wood products, sprint to strengthen product scale, and focus on breaking through solid wood composites. to comprehensively improve product competitiveness and seize greater market share. By then, Shiyou will complete the diversified industrial layout of stairs, wooden doors, mahogany furniture and whole wood homes, thus starting from the leading floor. A new journey of enterprise transformation and upgrading to the home furnishing industry group.