Saturday Co., Ltd. (SATURDAY CO., LTD) is a shoe company listed on the A-share market (stock code: 002291) and is one of the leading multi-brand operators in China's fashion shoes industry. Since its establishment, the Group has focused on providing Chinese consumers with fashionable and comfortable footwear products and services. The company adopts a vertically integrated operation model of multi-brand full industrial chain, and its business includes demand research, brand planning, product planning, design and research and development, production and supply, marketing and promotion, retail franchise, customer service, etc.

The company has independently created its own brands: ST&SAT, FOND&BERYL, safiya, D: FUSE, ST&SAT MEN, MOOFFY, SATURDAYMODE, and meets the different life experiences and values ​​of various fashionable consumers by building a multi-brand combination of different consumer segments and different styles. Orientation of dressing needs.

Saturday Group has a new fashion design and development team, as well as a standardized large sales network and a professional brand operation team, and creates an online sales platform. The Group has a complete quality management and control system, and has passed the system certification of IS09001:2008 quality management and IS014001:2004 environmental management.

On Saturday, it integrated the single brand dealer channel through its shareholding in Foshan Zhongqi Trading Co., Ltd. At the end of 2019, Saturday announced that it would sell Foshan Saturday Technology R&D Co., Ltd., a wholly-owned subsidiary whose main business is shoe production for 13.58 million yuan, and no longer retain its production functions.

In June 2022, Saturday issued another announcement stating that in order to further promote the company's business strategy and ultimately achieve the transformation to a "light" asset operation model focusing on brand management and supply chain management, the subsidiary Foshan Saturday Shoe Industry Co., Ltd. was transferred. 100% equity.