Well-known children's shoes brand, a standard drafting unit for children's leather shoes, positioning the market for demand for children aged 0-16, and a comprehensive company integrating children's shoes design, production and sales.

As a senior brand, "Sinina" is positioned in the mid-to-high-end market of the children's shoes industry. It has established a good reputation among consumers and laid the brand foundation. As a mid-to-high-end brand, "Sinina" serves children who are fashionable and pursue their taste in life, and is committed to providing them with classic, healthy, fashionable and cute children's shoes. Fully reflect the brand pursuit of "Sinner is a new life"!

Sinina Children's Products Co., Ltd. is headquartered in the east district of Zhangjiang High-tech Park, Pudong, Shanghai. It is a comprehensive company integrating children's shoes design, production and sales.

The company was founded in the early 1990s and has a history of more than ten years. It is one of the earliest companies in China's children's shoes industry to carry out branding operations. The company covers a total area of ​​about 14,000 square meters and has 300 employees, of which 40% of the front-line production personnel Have more than 10 years of production technology experience. The company currently operates "Sinina" children's leather shoes and "Miller" casual sneakers, and the products mainly meet the needs of children aged 0-16.

Since 1996, the company has set up offices in Shanghai, Guangzhou, Beijing, Shenyang, Chengdu and Wuhan. So far, it has developed more than 500 agents and distributors, with a sales network covering 30 provinces across the country, with a total of more than 400 companies. Specialty stores, shopping mall halls, shopping mall counters are mainly distributed in central commercial areas and high-end shopping malls in more than 170 first- and second-level cities across the country. It has established a company headquarters as the core and six major offices as the hub, spread all over the country. Marketing and sales network! Through long-term communication with shopping malls, we have established good cooperative relationships with various high-end shopping malls! Performance firmly occupies a leading position in the domestic children's shoes market.

Currently, the company owns two major brands: "Sinner" children's shoes and "Miller" children's outdoor casual sports shoes.

The "Miller" brand is based on outdoor leisure and sports. Its dynamic brand image, unique design concept, and is in line with the market's product development, and is favored by consumers and dealers. Its casual, comfortable and vibrant product style allows you to experience the feeling of nature in modern urban life, show your own personality, and demonstrate the charm of "leisure achieves oneself, sports achieves the future".

In order to ensure the unique competitiveness of the brand, the company has set up a professional R&D department, hires excellent designers, and designs more excellent products. A craftsman with more than ten years of R&D experience has summarized a professional experience in children's shoes in practice, so that the products can meet the physiological needs of most children's feet in China.

During the company's development process, we will take advantage of the existing production advantages that can meet the "small batch, multi-variety" orders, continuously refine and improve the sales network, increase brand franchise support, expand market share, and take our brand development to a new level Steps!

The growth of a brand cannot be separated from the support of consumers, and Sinner's growth is no exception. It is precisely because of the many loyal brand supporters that our brand is today. Here, we sincerely thank the consumers for their support and love for our company’s brand and products over the years! We will provide consumers with more choice opportunities with more excellent products!