Shua Brand Ranking
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SHUA

SHUA

Shuhua Sports Co., Ltd.
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Brand Introduction

Shuhua Sports, an advanced domestic scientific sports service provider, was founded in 1996 and listed on the main board of the Shanghai Stock Exchange in 2020 (stock code: 605299.SH).

Shuhua adheres to the mission of "integrating simple exercise into everyone's life", promotes the brand positioning of "scientific sports", and insists on providing professional and intelligent fitness solutions for home, commercial, outdoor and other scenarios. The products cover home fitness and commercial use. Products of solutions such as fitness, national fitness, physical training, campus sports, health and fitness, and Shuhua fitness services, training services, commercial space props, etc., so that scientific sports services can cover all scenarios and all people. Shuhua has always been actively promoting digital transformation and is committed to building a fitness platform of "hardware + software + course content + professional fitness coach". Its global business has covered more than 70 countries and regions, and has established nearly 1,000 online and offline sales and Integrated service channels.

Over the years, Shuhua has adhered to the development idea of ​​"product intelligence, sports entertainment, and sports science", and is user-centered to drive product innovation and research and development. The company cooperates with domestic and foreign institutions and experts such as Shanghai Sports University, Beijing Sports University, Zhengzhou University Sports School, American Sports Medicine Association ACSM, Huaxia Yun Medical Research Institute, Nande Certification Testing, etc. to establish a national advanced laboratory. In 2023, Shuhua and the Chinese Society of Sports Science have achieved a three-year strategic cooperation and became the main sponsor of the 13th National Sports Science Conference, jointly committed to sports science and product innovation research. At present, Shuhua has obtained nearly 340 national patented technologies and has led and participated in the formulation of more than 30 national and group standards.

Since its establishment, Shuhua has actively fulfilled its corporate social responsibilities and promoted the scientific movement concept. Over the years, Shuhua and its controlling shareholders have donated funds and fitness equipment materials to charity institutions and units such as Jinjiang Charity Federation, Quanzhou Taiwan Investment Zone Charity Federation, China National Sports Foundation, etc. So far, the scale of Shuhua Charity Fund has exceeded 4,000. 10,000 yuan, through the "Public Welfare and Health Run" and "Olympic Athlete Public Welfare Service Action" and sports poverty alleviation projects, many young people can enjoy the joy of sports and grow up healthily.

In the future, Shuhua will continue to actively respond to the country's call for "accelerating the construction of a strong sports country and promoting the development of national fitness", and guide the direction of work improvement with the four strategic tools of "fine products, strengthen brands, deep channels, and high efficiency" to speed up the Develop, scientifically slim down, accelerate the internationalization process of brand, and strive to become a 10 billion enterprise as soon as possible.

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