Shu uemura Uemura, founded in Japan in 1966, is a master-level professional beauty brand. Its founder is the pioneer of the world's first "father of cleansing oil". It has the reputation of "the father of cleansing oil". In 2002, it became a brand under L'Oreal.
The name of the "Shu Uemura" brand originated from its brand founder and the world-renowned international makeup artist, Mr. Uemura. As Japan's first male makeup artist, Uemura Shu is a pioneer in the world's first "fashion-themed makeup". He is recognized as a master of the makeup art world for his avant-garde concept and bold color use. Since 1968, he has created 118 fashionable makeup looks every year. He has started to launch a stage performance of makeup since 1972, and is known as "the first person to sublimate makeup into art." Since 1968, he has created 118 fashionable makeups in two seasons a year. Because of his avant-garde concept and bold use of colors, he is recognized as a pioneer in the makeup art world. Today, professionals who are active in the Japanese makeup art world can be said to be almost all affected by Shu Uemura. In 2002, Uemura Shui was attracted by L'Oreal, the world's largest cosmetics group, and became the first Japanese brand under the group. As Shui Uemura, this international makeup master, Shui Uemura has created a makeup and beauty kingdom that stands out for the most beautiful life, and pursues the ultimate beauty. Until today, Hide Uemura's brand continues to pursue the perfect integration of "nature, science, and art", and strive to create a full-line beauty product that integrates simplicity and elegance - a scientific and technological innovation skin care series, a fashion-leading makeup series, and Excellent quality cosmetics. "Beautiful makeup starts with perfect skin." Uemura Hide advocates the nature-based skin care concept. Its skin care products are formulated based on deep-sea water sources with pure water quality and natural Japanese plant ingredients, which fully improve the skin's own metabolic ability, even if it is the most sensitive skin. It can also rejuvenate it. Since 1958, Uemura Shuri's artistic inspiration has designed precise and detailed colors and textures for the makeup series, becoming an artistic palette with many changes, creating fashionable, natural, or exquisite makeup. Uemura Hide makeup is developed based on skin care formulas. It is easy to adjust colors and apply makeup, and is highly affinity for the skin, so the makeup looks bright and long-lasting. "Thousands of words describe all kinds of colors, and much thought is devoted to it." Uemura Hide's makeup tools reflect the master's dexterity, rich experience and artistic touch. After careful touching, it is carefully polished with exquisite skills. Uemura Hide makeup tools have always been the favorite of professional makeup artists around the world, and many celebrity artists who are very picky about beauty products also have a special liking for them. Since its founding of the brand in the 1960s, Shu Uemura, has become popular all over the world with its quality and service. It has not only won the support of professionals, but also been popular among female consumers in China and abroad. So far, Uemura Shu has opened more than 200 beauty stores and counters around the world. Among them, many products are well-known for their unique concepts and perfect quality. Celebrity products: cleansing oil set an amazing record of selling one bottle every 30 seconds in the world; deep ocean water has become the world's first use of deep sea water as raw material. Made of beauty products; more than 100 monochrome eyeshadow colors are unparalleled so far. Uemura's makeup utensils have always been the favorite of professional makeup artists around the world. Uemura's products are favored by international big-name stars such as Madonna, Jennifer Lopez, and Gwyneth Paitro.