Shanghai Textile Brand Brand Ranking
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Shanghai Textile Brand

Shanghai Textile Brand

Shanghai Textile (Group) Co., Ltd.
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Brand Introduction

From the establishment of Shanghai Machine Weaving Layout in the Qing Dynasty in 1878, the establishment of China Textile Construction Corporation in 1945, the establishment of the East China Textile Administration Bureau of the Ministry of Textile Industry in 1949, and the establishment of the Shanghai Textile Industry Bureau in 1958. The two bureaus merged to establish Shanghai Textile Industry in 1958. In 1995, Shanghai Textile Industry Bureau and Shanghai Textile State-owned Assets Management Company reorganized and established Shanghai Textile Holdings (Group) Company. In 2001, Shanghai Textile (Group) Co., Ltd. (referred to as "Shanghai Textile") was established, Shanghai Textile It has gone through more than 130 years of glorious history.

In recent years, Shanghai Textile has closely focused on the development concept of "technology and fashion", firmly following the path of high-end textiles, focusing on the development of science and technology textiles, green textiles, brand textiles, and fashionable textiles, realizing the value of follow-up service from traditional manufacturing to manufacturing industry. The extension of the chain strives to build a modern textile service industry that matches Shanghai's international metropolis.

Shanghai Textile has now become a large enterprise group led by technology, supported by brand marketing and import and export trade, and based on advanced textile manufacturing and fashion industry. It is the largest international trade group in Shanghai and a relatively complete one. A corporate group integrating science, industry and trade in the textile and clothing industry chain. Shanghai Textile currently has a total assets of 23.4 billion yuan, 18,000 employees, 206 affiliated enterprises and 2 listed companies. In 2010, it achieved operating income of 36.35 billion yuan, profit of 650 million yuan, import and export of 4.17 billion US dollars (export of 3.17 billion US dollars, import of 1 billion US dollars). The top 500 Chinese enterprises announced in 2011 ranked 220th, the top 100 Chinese textile and clothing industry companies ranked 3rd, the top 500 import and export companies ranked 54th, and the first Chinese textile and clothing exports, and the management of Shanghai State-owned Assets Supervision and Administration Commission The unit's operating income ranks 9th.

Shanghai Textile has now formed three core businesses, including "new functional chemical fibers and material products", "branded textile production and trade" and "fashion industry":

First, new functional chemical fibers and material products. Shanghai Textile focuses on the development of new functional chemical fibers and material products characterized by high-tech, differentiation and environmental protection, high-temperature resistant fibers (aromatic sulfone), Leo bamboo fibers (the world's first), Baolai fibers (Parster series), etc. A number of new fibers with independent intellectual property rights have been successfully developed and put into production. The industrial textile business has also made significant development. Automobile textile interior supporting products have become the main supplier of automobile textile interior products for major car manufacturers such as Volkswagen, General Motors, and Honda. Among them, the first and second supporting products of automobile carpets are nationwide. The market share reaches 40%, accounting for more than 30% of the market for automotive knitted interior top fabrics. The annual output of automobile seat belts is 100 million meters, with a market share of 40%. Shendakobo has become the largest manufacturer of wide-frame PVC composite materials in China. Its products are used in one-third of the temporary venues of the 2008 Beijing Olympic Games, Yuanda venues in the 2010 Shanghai World Expo, and oil spills in the Gulf of Mexico. . Construction geocomposite materials are in the leading position in the industry, and their products are used in major national construction projects such as the Three Gorges Project, Pudong International Airport, and Tianjin Binhai New Area.

The second is the production and trade of brand textiles. Shanghai Textile has become one of the largest textile and clothing export companies in the country. The total export of textile and clothing accounts for 13% of Shanghai Guan District's textile and clothing exports, and its customers are in more than 100 countries and regions around the world. Shanghai Textile has a number of famous clothing and apparel and home textile brands, with more than 8,500 sales outlets nationwide, of which the domestic market share of Sangut brand is as high as more than 20%. Its underwear marketing network was also evaluated by Morgan Stanley as "Chinese underwear". The most complete marketing channel in the market"; the brand value of "Three Guns" and "Conch" has been evaluated by the World Brand Laboratory, reaching 1.421 billion yuan and 1.246 billion yuan respectively. Shanghai Textile also innovates its business model, gathering resources of independent national brands such as Sangu, Conch, Minguang, etc., and successfully creates a new clothing brand channel - "Shanghai Textile Brand Street"; with "Incubation and Commercialization of Chinese Original Designer Brands" As a starting point, we have actively built a display platform for local original designers, and vigorously promoted the construction of the mass clothing brand "EY" and the high-end clothing brand "Prolivon". In addition, Shanghai Textile has also carried out various forms of cooperation with many internationally renowned brands such as Disney, Adidas, Bagutta, Uniqolo, etc.

The third is the fashion industry. Shanghai Textile actively integrates into the tide of Shanghai's development of modern textile service industry, fully taps into the long history and profound cultural heritage of Shanghai Textile, vigorously promotes the development of fashion industry, and expands a fashion industry and modern industry with creative parks as carriers and fashion activities as platforms. A path of development that closely integrates the textile industry. Shanghai Textile has strategically cooperated with well-known design companies, media groups, international fashion industry operation companies, professional colleges and government departments, etc., to build a number of influential and vivid creative parks such as M50, Shangjie Loft, and Shanghai International Fashion Center ( Among the 42 parks built, there are 12 municipal creative industry cluster parks awarded by the Municipal Economic and Information Commission, accounting for 14.8% of the city; 3 are listed as cultural and creative demonstration parks by the Municipal Party Committee Propaganda Department, accounting for 1/5 of the city. ); took the lead in social resources such as relevant universities, cultural and broadcasting groups, and created a number of industry services, professional designs, exhibitions, etc., such as Shanghai Fashion Industry Development Center, high-end clothing digital rapid response platform, Shanghai International Design Exchange Center, Shanghai International Textile Machinery Industry Exhibition, etc. Productive service industry agglomeration platform. Shanghai Textile, hosted by Shanghai Municipal People's Government, hosted by Shanghai Textile, has become a resounding business card in Shanghai's urban culture, an important platform for Shanghai to radiate the Yangtze River Delta and serve the whole country, and is a Shanghai International The construction of the fashion capital and the enhancement of international influence have played a huge role.

While vigorously developing core businesses, Shanghai Textiles is also actively promoting the construction of the "Central Research Institute" - Shanghai Textile Science Research Institute, and has built the most complete textile and garment industry in China, including intelligence information, standard testing, scientific and technological research and development, and achievement transformation. Scientific research system, with 4 national textile inspection and testing institutions, five domestic and foreign publications, including "Printing and Dyeing", "Shanghai Textile Technology", "Synthetic Fiber", "Textile Digest", and "Chemical Fiber Digest", and "Shanghai Textile Digest" R&D public service platform", "Oriental Textile Technology Network", "China Printing and Dyeing Information Network", "Synthetic Fiber Information Network" and other portals/professional websites. Since 2007, Shanghai Textile has won 1 National Science and Technology Progress Award and 30 awards from the China Textile Science and Technology Conference, passed 20 high-tech achievement transformation projects recognized by Shanghai, and won 8 Shanghai Science and Technology Progress Awards; it was included in Shanghai in 2009. One major project plan for high-tech industrialization in the city. 693 patents were applied for, including 85 invention patents, 32 utility novel patents, 576 appearance patents, 3 copyrights were obtained, and a "textile patent search library" was established; spacecraft in Shenzhou 5, 6 and 7 spacecraft During the project, Shanghai Textile Production and Production supply high-tech products such as return capsule guide umbrella fabric, return capsule main parachute fabric, spacecraft ignition rope (pollution-free fuse), and contributed to the development of the motherland's aerospace industry and won national commendations. .

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