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Mingsha Food Jiangsu Co., Ltd. was founded in 2005. It is a modern private technology enterprise that combines industry, education and research, and integrates science, industry and trade. The company is headquartered in Xinghua, Jiangsu, with more than 200 employees, covering a total area of more than 200 mu and total assets of nearly 200 million yuan. Since its establishment, Mingsha Food has pursued green health and ultimate delicacies as its product pursuit, and aimed at creating a leading brand of snack food. It has continuously accelerated the pace of scientific and technological innovation and independent brand construction, and built core competitiveness. The company's comprehensive economic strength has been rapidly improved.
Since 2018, Mingsha Food's leading product has a high market share of black sugar-flavored Shaqima products. The company has passed the three system certifications of ISO14001, ISO9001 and QS. According to the new product development strategy with high technology content, high added value and high market capacity, the annual expenditure on technological innovation and development accounts for more than 3% of sales revenue. Through the joint efforts of industry, academia and research, we have extensive cooperation with domestic food industry technical experts and research institutions in major universities and jointly developed and developed.
Mingsha Food has joined forces with Jiangsu Food and Drug Vocational and Technical College and established an industry-university-research cooperation base in the enterprise. Its strong R&D capabilities have injected independent innovation driving force into Mingsha. At present, Mingsha Food has nearly 50 authorized patented technologies such as various inventions, utility models, software works, etc., and the company has successfully seized the commanding heights of the snack food industry.
After more than 10 years of independent innovation and development, Mingsha has transformed from a professional OEM industry follower of Shaqima to a leader in the snack food industry. The company has successively created multiple independent brands such as "Mingsha", "Shengshi Mingjia", "Dian Xiaoe", and "Renrenjia", and has built a marketing network based in Jiangsu and radiating across the country. Mingsha products have successfully entered the sales channels of large international chain companies such as RT-Mart, Metro, and Auchan. In the sluggish market for quantitative packaging products, with its unique packaging style and excellent product quality, it has been sold in major chain supermarkets in China.
Looking to the future, Mingsha Food will continue to grow bigger and stronger, and vigorously implement the dual-wheel drive strategy of the technology market. With the rapid advancement of strategic locations in production bases such as Hunan and Shanxi, Mingsha will rise to become a leading brand in the domestic snack food industry and become an influential aircraft carrier for the domestic snack food industry.
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