The high-end Korean hair care brand Lyu, pronounced as Ryo in Korea, was founded in 2008 and has been recognized and praised by many consumers.

Ryo, means a beautiful rhythm that flows evenly in the body. Select ginseng essence and natural local materials in Korea, inherit the "Korean" concept, integrate it with the unique modern science and technology of AmorePacific, give the root vitality, create rich and shiny hair, and convey the brand value of high-end luxury.

Brand Origin

In the Joseon Dynasty, noble women pursued elegant makeup. The clear face of the stream and the black and shiny hair make it a dignified and elegant noble woman. A civilian woman who does not have the conditions to put on makeup does not forget to dress up her hair with hair oil, which has a light fragrance and a long-lasting luster. As raw materials for hair oil, camellia, castor and ghee were widely used at that time.

In 1932, a weak woman named Yin Duting decided to use her hands to make the best camellia oil in Kaicheng. She specially purchased the best camellia fruits in the south, used the wood mold she designed herself to squeeze out the oil, and then filtered it with fine linen. Using this process, she finally made the best camellia oil. Ms. Yin’s passion and trust in natural plants are called the “Cambola Oil Spirit”. Amorepacific Group has inherited this spirit and is carried forward by the Korean hair care brand "Lu".

Unlike products that have been temporarily effective, Lu focused on fundamental hair care and hair care at the beginning of his founding. 60 experts from 8 fields including materials experts, scalp experts, spice experts, and human body experts accompanied Lu along the way. In order to achieve the beautiful hair of "black and angry" again, experts have gone through years of research and strictly selected ingredients that are beneficial to the scalp from more than 400 Korean parties, used cutting-edge equipment and technology to extract core components, and also developed Techniques to help the scalp absorb this precious ingredient. In this way, hair loss products that condensed their technology and spirit were finally born.