RUBii is a personalized underwear tailored by Odifen International Group for young women in the new era. They are new, fashionable and stylish women aged 20-25. They like to change and are creative and enjoy a colorful life.

The RUBii design team adheres to the design concept of "creating every good underwear with creativity" and uses a simple design style to create the youthful fun of "light, change, and dazzling". Through the sales outlets across the country and the terminal image of RUBii's cake shop, we create a happy underwear purchasing experience for consumers, so that while upgrading the beauty, we can follow RUBii's experience: so beautiful, so happy, good figure, so comfortable!

The fashionable, innovative and stylish RUBii leads young women's fashion dreams, caters to the independent and ostentatious personality of the post-80s and post-90s, and brings a trendy whirlwind to the young people.

In 1996, Odifen registered a company in Shanghai and invested in the construction of a factory. In 1999, he introduced an international franchise business model and launched a chain franchise plan. In 2000, Odifen passed the ISO9002 quality management system. In order to meet women of different ages and lifestyles, the group has successively developed French young underwear brand "Rubii" and French brand "Ilsée", agents of American invisible underwear brand "NuBra", and men's clothing brand "ordifen-man ”, TV shopping brand "body-s" and virtual shopping brand "body-girl" and other brands allow more women to feel the charm of underwear.