Fendi, a young underwear brand from the Anlifang Group, has broken the shackles of Eastern and Western cultures since its establishment in 1999, perfectly blending London's fashion fashion with Tokyo's comic art, interpreting fashionable women with a pioneering personality attitude. Vital and sexy.

Sexy and charming, close to the trend, and naturally exudes charming. They are the SEXYCHIC family. Just like a naughty lady full of curiosity, Fendi Shi constantly shows the charm of SEXYCHIC from multiple angles, vividly interpreting the mixed style of fashionable women.

From design to finished products, from details to matching, Fendi Shi fully carries out SEXYCHIC fashion style. Products that combine technological innovation and fashion design not only inherit the exquisite workmanship of the traditional garment industry, but also have a rich and complete range of categories to satisfy fashionable women. With diverse underwear needs, under the strong quality assurance system of Anlifang Group, the products have been strictly tested and are truly green ecological textiles. Fendi poetry brings a natural, comfortable, healthy and comfortable feeling to the younger generation who are optimistic, confident, independent and individual, and a free mix and match, and a pleasant self-enjoyment of body and mind. Young, don’t ask about age and mentality! In the unlimited world, personality and trend passion collision, sexy and innocence are perfectly combined, Fendi is creating a colorful kingdom.

Brand style

Sexy, outstandingly charming, energetic and sexy, show off your sexy charm anytime, anywhere

Trendy, young and avant-garde, stylish and stylish, leading the fashion trend anytime, anywhere

Personality: Different, unique taste, express your own style as you wish

[The essence of magical power of Fendi Poetry]

FunkyCouture

Combine street-filled Funk elements with gorgeous haute couture fashion. The natural and casual yet solemn design breaks the insurmountable boundary between street fashion and high-end fashion, and tells the story of a naughty lady from Paris. FunkyC-outure offers new options for women who desire to become unique.

QuirkyLondon

Reconstructing the classic British design style, combining Victorian lace with modern British punk elements, expressing the latest fashion of neutral femininity and the uninhibited feelings of modern women, exuding exquisite beauty in simplicity.

SummerCool

In the hot summer, on the sunny beach, SummerCool inspires a passionate moment of vitality. At that moment, my ultimate love and desire for nature was undoubtedly revealed, moving and attracted to her by everyone who saw it. The sporty design is the best match for enjoying the sunny beach in summer.

Bubbles

Every girl is an elves in the world. Bubbles, full of girlish fantasies, show the magical magic of elves. Little bit of unrestrainedness will take you away from the rigid material appearance, and see your true self in this spiritual garden that transcends reality through the magical eyes in your heart.

Brand Honors

In 2007, Fendi won the excellent sales enterprise certificate of China Knitted Clothing (Bra) from 2005 to 2006, and Fendi won the "2006 National Market Best-selling Brand Medal and Certificate" issued by the China Business Information Release Center.

In 2008, Fendi Shi was awarded the "2007 National Market Best-Selling Brand Medal and Certificate" issued by the China Industry Enterprise Information Release Center.

In 2009, Fendi Shi was awarded the "2008 National Market Best-Selling Brand Statistical Information Certification and Medal" by the China Industry Enterprise Information Release Center.

In 2011, Fendi Shi won the "2010 National Market Best-Selling Brand Medal" awarded by the China Industry Information Release Center.