Rollerblade is recognized as the pioneer of the inline roller skating market and the founder of inline roller skating. It has always been guiding the innovation and revolution of the world's roller skating industry. Inline roller skating was once considered a training method for ice hockey during the off-season. Now this sport has gradually become a "lifestyle" that everyone can participate in - professional athletes, fitness people, and casual players of any age are enjoying it. The fun of walking in the straight wheels.

The birth of inline roller skates can be traced back to the 18th century, when a Dutch man fixed a wooden spool to his shoes to imitate real ice to achieve the effect of skating. In 1863, an American invented a double row of roller skates. Soon, the structure of the double-row wheel became standard, and the straight-row wheel was quickly forgotten.

Until 1980, two hockey players, two brothers from Minnesota, found an early pair of straight-line wheels at a sporting goods store, which they thought would be possible for hockey training in summer without ice. They improved it and made the first pair of Rollerblade inline roller skates in the basement of their home. In the same year, they founded the predecessor of the "Rollerblade Basilbrede" brand. From this point on, hockey players can also glide on the streets of Minnesota in the summer. Gradually, skiers in Nordic and Alps quickly adapted to using Rollerblade as their training equipment.

In the early 1980s, the economic development was good, but the development of in-line roller skates was stagnant and was also subject to regional restrictions.

In the mid-1980s, inline wheel sports were introduced as a new sport.

In the mid-to-late 1980s, Rollerblade revoked its direct sales point and instead sold it through sports goods retailers.

In the late 1980s, Rollerblade expanded the market greatly by holding inline wheel events and competitions, including fashionable extreme stunt roller skating. At this time, the basics of traditional roller skating and the breadth of special stunt roller skating quickly made roller skating the mainstream.

In the early 1990s, Rollerblade's cooperation with several major dealers achieved global sales. Meanwhile, in 1991, the Nordica brand owned by the Benetton Group acquired a 50% stake in Rollerblade. Communication with major consumer goods companies has promoted confidence in the entire market and is also a major boost to roller skating itself.

After the 1990s, stimulated by the rapid development of roller skating technology, the market and industry have flourished - advocating the use of lighter and stronger materials, as well as lower prices and more advanced technology. For example, the Rollerblade's revolutionary ABT brake system improves the sporty performance of roller skates and makes it closer to all ages.

Rollerblade has always adhered to innovative technology and is committed to pushing roller skating to the forefront of fashion, and promotes inline roller skating more and more hard-workingly - whether people regard roller skating as a skill (extreme roller skating), social activities, leisure fitness or competition games. Roller skating is a sport that every family member can enjoy!