The children's clothing designer brand launched by Jiangnan Buyi in 2011 is positioned in a middle-class family aged 28-40, and is committed to providing pure, natural and interesting enjoyment for children aged 3-9.

In 2011, the group launched the children's clothing brand jnby by JNBY, affectionately called the little "jnby". With the slogan of "free imagination", the brand has created a personalized and imaginative clothing series for middle-class families aged 28-40. With the help of contemporary art, it emphasizes the interactive experience purpose, and uses "freedom, imagination, Happiness and reality are the core of the design, allowing every family to fully experience the joy of life. At the same time, parents are encouraged to grow up with their children, and when they arouse their children's hearts, they are looking for freer, purer and happier space for communication and thinking, showing the true nature of children, so that every parent can truly understand their children. Unique talent can fully experience the beauty of life.

Jiangnan Buyi was founded in 1994 and is headquartered in Hangzhou, China. Based on the core value concept of "better design and better life", we will build a good design platform in China to influence and change people's lifestyles.

After more than 20 years of development, the group has established five unique clothing brands - JNBY, CROQUIS, less, jnby by JNBY, and Pomme de terre (Pengma). In addition, it has transformed its understanding of life. The home furnishing series JNBY HOME and the furniture brand paradox collection. Feel life with design, focus on moderate design, and do not show off gorgeousness. Understand life with a plain attitude towards life, pay attention to flat visual language, and express different styles of people with affinity and distinct personality.