Qianye Brand Ranking
Industry: Glasses
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QIANYE

QIANYE

Chiba Optical Chain Co., Ltd.
Industry: Glasses
If you want to improve the ranking of your company brand or wish to avoid appearing here, please contact trading@bossgoo.com.
Brand Introduction

Chiba was founded in 1992 and is an eye health service company integrating ophthalmology hospitals, ophthalmology clinics and glasses retail. With "ophthalmology hospitals as the driving force, ophthalmology clinics as the connection, and glasses retail stores as the tentacles", a graded eye care model is formed that transfers difficult diseases and surgeries to hospitals, ophthalmology clinics for the first visit, and glasses retail stores professional fitting. After more than 30 years of unremitting exploration and development, Chiba now has 1 ophthalmic hospital, 4 ophthalmic clinics, and nearly 400 glasses retail stores, with business covering 25 cities across the country.

Chiba began to lay out retail stores in 1992, and has formed a retail network matrix integrating professional vision, glasses retail, art commerce, and online and offline linkages of the Internet. It is committed to building clear for refractive errors with ultimate professionalism and service. Vision. It mainly provides special services such as professional optometry fitting, fashionable and trendy glasses product selection, immersive commercial art space consumption experience, convenient Internet purchase and appointment.

Chiba's professional equipment and talent team Chiba Glasses retail store is professional and always regards professional optometry services as its core competitiveness in its business. In terms of professional equipment, Chiba Glasses has introduced international equipment such as Zeiss and Nikon, which is a very important part of the business. Professional opto-visual services provide intelligent support and create immersive scene-based glossary experience; in terms of professional opto-visual talents, after years of systematic training, a total of 627 employees of Chiba Glasses have obtained national occupational (skill) standard job qualification certificates ( As of December 2022), it is one of the leading core teams of optometry professionals in the southwest region and even the country.

In terms of professional standardization, Chiba Glasses has gradually formed a complete set of "glasses fitting service standardization process" based on summarizing years of glass fitting experience. In 2021, Chiba Glasses' "glasses fitting service standardization process" was The Chongqing Municipal Market Supervision and Administration Bureau has recognized it as a "standardization pilot project". At this point, the project not only standardized and improved the standards for glasses fitting, but also promoted the progress of glasses fitting standards in the industry and even the whole country.

In January 2021, Chiba Glasses obtained the qualification to independently conduct professional skill level certification for glasses optometry personnel and glasses matching workers, becoming a glasses retail enterprise that has obtained professional skill level certification qualification, and continues to cultivate and deliver optometry talents to the society. At the same time, we will work with Chongqing Medical College to use the "school-enterprise cooperation" model to integrate theoretical knowledge and practical level through the combination of production and education, integrate theoretical knowledge and practical level, promote the sustainable development of optometry professional talents, and continuously improve the ophthalmology talent team through the combination of production and education, integrate theoretical knowledge and practical level, and promote the continuous development of optometry professional talents, and continuously improve the ophthalmology talent team To promote the high-quality development of eye health.

As an important operating carrier for Chiba glasses to realize brand value and social value, Chiba boutique stores are mainly divided into shopping mall stores and street stores. According to different commercial complex grades (quality) requirements, consumer group positioning and store size, etc. , integrate professional eye-viewing and Chiba culture, shape Chiba glasses retail stores according to local conditions, shopping mall stores iterate once every 1-2 years, street shop stores iterate once every 3-5 years, according to market changes and industry development, Combining Chiba Glasses' own culture and advantages, it keeps pace with the times to shape the image of retail stores in commercial sales and professional vision.

Adhering to the spirit of sincerity and dedication, the great way is trustworthy, craftsmen first, and responsibility first, we will provide full-life cycle eye health protection around the three core elements of talent, technology and products, and build an integrated comprehensive eye health service platform for the entire industry chain. Improve the eye health management system and medical service system, promote China's eye health cause to move towards high-quality development, and strive to improve the people's eye health level.

Related Keywords: QIANYE Glasses
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