LOHO is a domestic new retail fashion glasses brand. It operates with the M2C and new retail omni-channel model that subverts the industry, and is designed by internationally renowned designers. High cost performance, rich styles, fashionable and trendy, and rapid new development, and continue to create customer value.

At present, LOHO brand physical stores have spread across the core business districts of more than 200 large and medium-sized cities across the country, with more than 700W+ brand members, and have completed nearly US$100 million in Series C financing, winning many favors from the capital market and industry media.

LOHO has created a new M2C model in the glasses industry, breaking the industry monopoly, directly connecting to the sales terminal from factory manufacturing, removing the costs of the intermediate links, and thus gaining an absolute cost-effective advantage. Through flexible supply chain data management, predict market trends and compress the intermediate links, use rapid response technology to improve efficiency and achieve daily new launches, provide rich style designs and diverse SKUs, covering various usage scenarios of various consumer groups. With fashionable design, rich styles, strict quality and friendly prices, we provide consumers with cost-effective products and create more customer value.

LOHO has a complete new retail technology empowerment ecosystem. Relying on the independently developed BI big data center, it provides sufficient data guarantee and strategic analysis, builds an ecological platform of "full scenario + full customer level", and integrates traffic online and offline. Undertake traffic and omni-channel data operations for new retail operations, and create smart stores in the fashion glasses industry to drive innovative business development with technology. LOHO's new retail operation model, which subverts the fashion industry and is empowered by technology, has been successfully verified in the market, bringing about the rapid development of brand performance.

LOHO cooperates with world-renowned designers to keep up with fashion trends, just like ZARA in the glasses industry, giving glasses a higher cost-effective brand experience, allowing everyone to enjoy equal fashion. LOHO advocates the brand concept of accessories for glasses. Glasses are no longer functional tools, but also an important fashionable dressing element for daily wear. LOHO's vision is to allow everyone on the earth to have four LOHO glasses, different dresses and different glasses, and continue to promote the popularization and development of the fashion concept of glasses accessories in China.