PRORASO is not only a great brand, it has grown up with Italians since 1908, and its outstanding quality has changed the habit of shaving.

PRORASO has always been a partner of barbers, and every day it demonstrates their professionalism with high-quality, highly professional products. But there are more. It has always supported the culture of barber shops, a kind of value of style, and an expression of art.

In the company founded by his father Ludovico in 1908, iero Martelli invented the pre-shaving cream: efficient and modern, it was adopted by barbers who immediately appreciated its professionalism and then adopted by more and more Italians. It becomes a symbol of witnessing the principle that inspires the company and its mission: whether in a barber shop or at home, choose to recommend professional quality products for a pleasant and impeccable shaving experience.

Over the years, PRORASO’s labs have bred a timeless classic embrace the present and look to the future: a complete shaving system made of highly specialized products, professional services, highly developed formulas and natural ingredients.