PowerBlock
PowerBlock
It all starts with a simple observation that dumbbells are full of cluttered gym floors, and a whole set of traditional dumbbells takes up too much space in the home. The real idea came later, as the inventor and founder Cartoli suddenly woke up from his dream. Carl grew up in California in the 1970s and became obsessed with bodybuilding and strength training. Wondering how legends like Bill Pearl, Charles Atlas and Mike Mentzer got their epic physique, prompting him to pack some cement-filled coffee cans on a broomstick as his first home gym. His obsession with fitness continued to grow, and eventually he found a job repairing equipment at a fitness club in Santa Cruz.
Years later, he began to notice that most fitness equipment needed improvements, so he did what he felt was natural and started a small fitness company. This required him to visit numerous gyms across the country. But like many first-time entrepreneurs, he failed, but his enthusiasm never wavered. So he changed his job, but wherever he went, the story was the same, mainly because dumbbells were scattered and swallowed up precious ground space. There must be a better way.
The final PowerBlock design was elusive, and he began creating a large number of (literally) prototypes while studying previous attempts to build advanced adjustable dumbbells. Many people try to build better dumbbells, but their solutions are always too complex, fragile, or impractical. Until dreaming on a beautiful Santa Cruz night, Carl combines the concept of a nested weight pile with a handle fixed by a U-shaped pin, "Ahhh" moment! Within 24 hours after that, the prototype was born as the foundation of all PowerBlock dumbbells.
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