Physical Beauty and Fitness Center is a chain fitness and beauty center founded in 1986. It is currently the largest fitness company in Hong Kong and the earliest fitness chain founded in the local area. Its business covers Hong Kong, mainland China and Macau. Currently, the fitness department has 31 branches and the beauty department has 24. In the early days, the fitness department only entertained female guests and collected fitness and beauty in one store. In the late 1990s, the men's and women's guest club was added and the fitness and beauty business began to be split. Until now, some fitness branches only entertained female guests. The branch covers a total area of ​​more than 1 million square feet and has more than 500,000 customers. The business scale, rapid development and huge investment are the best among its peers.

Regardless of scale or facilities, the Group continues to expand and transform, but its service purpose of "high-quality service and popular price" is always the same. Comfort Castle was selected as the most popular service award for fitness and beauty salons by authoritative organizations in Hong Kong for four consecutive years. At the same time, Comfort Castle (PHYSICAL) Group hired the famous Hong Kong artist Mr. Aaron Kwok as the image spokesperson in 2002 to create advertising in the bodybuilding industry. The first step.

In Hong Kong, there were 20 fitness stores as of August 30, 2014, of which the Palibo Plaza (No. 68 Yihe Street) store in Causeway Bay (at Leicester Square before the relocation) still only welcomes female guests. In 1986, the first branch was opened in Elizabeth Building in Causeway Bay, and the clubs were successively added at Leicester Stage Plaza, Quar Bay Kangyi Plaza, Sheraton Tsim Sha Tsui Hotel and Mobil New Estate. In November 2003, it entered Liancheng Plaza in Sha Tin (the largest Hong Kong Branch, covering an area of ​​70,000 square feet, opened Tsuen Wan City Centre and Tuen Mun Plaza La Bin Store in 2005. In September 2007, Tsuen Wan store moved to Tongcheng Plaza in the same district, and entered the Mong Kok District for the first time in August 2010 ( Hollywood Commercial Center), occupying 4 floors. In October of the same year, the Shangshui Plaza store was opened, which is the first large-scale fitness center in the North District. In January 2011, the Tuen Mun Plaza Women's Fitness Store was moved to the Daxing Garden Shopping Mall in the district and changed to a male and female guest. Since September of the same year, Comfort has carried out a new round of expansion, entering Central for the first time; in October, the second branch of the New Territories South (Kwai Fong Xincheng Plaza) was opened; in November, it expanded to East Kowloon District (Kowloon Bay Taoda Garden Mall). Ma On Shan Plaza and Kwun Tong Ning Jin Centre Store were added at the end of June and mid-December 2012. In early February 2013, it entered the Aberdeen Centre, which was the first large fitness center in the South District. It then opened Wan Chai and Yuen Long stores in mid-April. The Sheraton branch of Tsim Sha Tsui ended in August and moved to the same district to continue its business. The Tai Po store was added in September. Entering 2014, Comfort has further expanded its network, opening its 20th branch in Hong Kong (Lefu Store) on August 30, and is scheduled to add a Kennedy Town store at the end of January 2015, continuing to consolidate Hong Kong's position as the largest fitness center. The Hong Kong Beauty Department currently has 13 branches covering the area with fitness stores, including Kowloon City, which does not have a fitness department.

There are currently 11 fitness shops in mainland China. Comfort Castle entered the mainland Chinese market for the first time in November 2002, opening a branch in Meiluo City, Shanghai, and then adding Hong Kong Plaza, Laima Plaza, Overseas Bund Center and Baodi Plaza Club. In May 2004, the Huanglong Century Plaza store in Hangzhou was opened, followed by adding West Lake Times Square, Starlight International Plaza, Hangzhou International Holiday Hotel and Sky Building Branch. In December 2013, the Shanghai Hong Kong Plaza store was closed and moved to Jinguang International Shopping Center to continue business. It also opened a Chengdu International Financial Center store in January 2014. In 2008, the Shaoxing Holiday Xintiandi Club was added, but it was closed due to demand issues later. In addition to significantly expanding the stores in Hong Kong, Comfort Castle has also continuously added clubs in mainland China. In October 2014, it announced the addition of Shanghai Crystal Product Center, Huaihai International Plaza and Bauhinia Plaza stores. There are 11 beauty shops in mainland China, 6 in Shanghai, 4 in Hangzhou, and 1 in Dalian. There are 7 of the 11 beauty shops dedicated to serving women.

All fitness clubs have diversified imported fitness equipment from Europe and the United States, yoga and health dance rooms, cardiopulmonary exercise areas, weight equipment training areas, boxing training areas and magazine areas, etc. The bathroom room provides free shampoo, conditioner, Hairdryers and other hairdryers are equipped with saunas and steam baths (Sheung Shui, Ma On Shan and Aberdeen stores only have saunas due to limited space). Comfort Castle also provides electronic digital pounds unique to Hong Kong to measure weight. Except for Elizabeth Building, Kon Yee, Mobil, Shatin and Sheungshui stores in Causeway Bay, all fitness stores have computer Internet access services. The club will not provide towels for free. If you want to use them, you will have to charge one after another or purchase a more calculated towel package. Since 2011, most new contracts can use towels for unlimited free times.

Each fitness club offers one-on-one personal fitness coaches (extra fee) who hold physical fitness professional qualifications and can design personal training programs for participants. Under the guidance of a personal trainer, trainees can learn how to exercise safely and effectively while also knowing how to eat healthy. They will also give advice and encouragement regularly, and the more students understand their physical fitness and devote themselves to each training, they will achieve twice the result with half the effort. Individual guidance can be obtained through private training, thereby achieving participants’ goals in a short period of time. Experienced personal trainers will tailor-made training plans based on the students' goals and health conditions. The personal trainer will provide physical fitness tests and assessments, exercise physiology, exercise methods and nutritional advice.

Business positioning: PHYSICAL is aimed at middle and high-level consumers. It not only provides beauty and hairdressing services, but also provides fitness services, mainly aimed at middle and high-level consumers who come to the store to consume.

Through a far-sighted operation strategy, Comfort Castle reflects the trend of life and meets the needs of customers. To this day, bodybuilding has become an indispensable part of the bustling urban life.