Pacific Fishing Tackle Group was founded in 1976 by Chairman Chen Jinfu in Baodao Taiwan. It is now headquartered in Tainan City, Taiwan Province. It is an independent innovation brand enterprise. Since the 1970s, Taiwan's economy has entered a period of rapid development, Pacific Fishing Tackle Group has quickly become the leader in Taiwan's fishing tackle industry along with the rapid development of trains, creating a sales myth of the fishing tackle industry.

Since 1987, cross-strait cultures have begun to exchange one after another. As a leisure culture fishing activity, it is also a means of communication. The popular Taiwanese fishing technology in Taiwan began to be introduced to the mainland. Chen Jinfu, chairman of Pacific Fishing Tackle Group, the pioneer of Taiwan fishing technology, was introduced. Started to cross the Taiwan Strait and conduct in-depth research on the mainland market. After five years of in-depth research, Chairman Chen Jinfu decided not to develop in Southeast Asia with the mainstream, and instead decided to develop in mainland China. In 1992, in order to test the market, Taiwanese company produced its own products. The 40-foot container was sold in Guangzhou, mainland China, but after the 40-foot cabinet arrived at the port, it was sold out in less than half a day. After learning the news, Chairman Chen Jinfu immediately convened all department heads to discuss and decided to invest in and build a factory in Guangzhou Province. After investing in the factory, the mainland market began to develop in full swing, market performance has improved rapidly, and market demand has continued to expand. In 1997, the factory was expanded in Dongpu, Guangzhou. The company began to formulate a global sales strategy and hired South Korea and Japan with global strategic vision. Technical engineers come to the company to serve, serve as technical director, and serve the company for a long time.

Due to the world-leading technology of overseas engineers, and our company took the lead in citing foreign military raw materials - carbon fiber, it successfully developed carbon table fishing rods, and exhibited the leading domestic technology at the Huairou Exhibition held by Beijing Bihai Fishing Tackle in 1999 The cutting-edge product - the carbon platform fishing rod, attracted the sensation in the entire fishing tackle industry, and attracted the attention of all exhibitors at the exhibition and followed suit. From that time to today, Beijing Bihai Fishing Tackle has been our partner.

In 1999, General Manager Chen Sentai made it easier for him to set up overseas subsidiaries in Australia far away in the southern hemisphere, actively explored the Vietnam, New Zealand, Thailand, Malaysia, Indonesia and Australia markets, and achieved good results.

In 2000, the Taiwan Corporation also began to expand its factory and built a new production factory for liquid luminous rods. At the same time, it began to produce OEM orders for well-known Japanese fishing rod brands in 2000, and also received recognition from well-known Japanese fishing tackle brands for our company's technology and reached a long-term cooperation agreement.

Since 2001, we have developed the Korean and American markets.

In 2002, he entered the French and German markets and hired a Taiwanese designer with 20 years of experience in buoy production to the Guangzhou factory to start the design and production of buoys.

In 2003, it successfully developed the Czech and Brazilian markets. Due to the continuous rise of overseas and domestic markets, our factories in Dongpu, Guangzhou can no longer meet the market demand. At the same time, the migration policies of the national economic circle have gradually developed from the Pearl River Delta Economic Circle to the Yangtze River Delta Economic Circle, so we came in 2003 Zhejiang conducted a market inspection and later found out that Tongxiang's superior geographical location was located in the center of Shanghai and Hangzhou, with convenient transportation. Finally, it decided to invest huge amounts of money to set up a factory in Tongxiang, Zhejiang, and construction started in the same year.

In 2004, the overseas market further expanded and successfully opened up the Italian and British markets. At the same time, the Taiwan Corporation introduced foreign military-industrial polymer polyethylene raw materials (domestic referred to as Dalima Line or PE Line). This raw material is widely used in bulletproof vests and special forces. Skydiving raw materials have set up a large-scale Dalima production workshop at its headquarters in Taiwan. The mainland factory in Guangzhou also began to produce hardware accessories in the same year.

In 2005, Tongxiang's modern production workshop was completed and fully put into operation and production. The scale expanded, from 9,000 square meters of the original Guangzhou factory to 31,000 square meters, the number of employees increased from 240 to 600, and the output increased from 32 per year. Ten thousand units have increased to 720,000 units per year, fully meeting the demand of the global market. In the same year, the output value of Tongxiang factory alone has a turnover of over 100 million yuan, and in the same year, it has also successfully developed Sweden and Belgium.

In 2006, with the continuous increase in fishing and leisure personnel, in order to further improve our after-sales service and provide consumers with better services, the company made a comprehensive innovation in our marketing model and established a gold POKEE chain. Join the system.

In the same year, it also successfully developed the Russian and Polish markets. At the same time, in order to develop better products, the company has also invested a lot of energy and financial resources in technology and developed a patented fishing rod front plug (patent number ZL200620107856.X), which has well solved the problem that the previous traditional fishing rod front plug is prone to heat due to previous heat The impact of expansion, cold and contraction causes the problem of easy falling off; at the same time, a fishing rod that cannot rotate can be developed (Patent No. ZL200620140753.3) has been developed.

In 2007, it successfully developed the Spanish and Portuguese markets. In the same year, we have made further improvements in R&D technology and developed assembled hollow fishing rod grips (patent number ZL200620159734.5), which has solved the problem of airtight and odorlessness of the fishing rod grips; in the same year, we also succeeded. The technology for universal rotating head of fishing rods has been developed (patent number ZL20063015994.8), which has solved the problem that randomly penetrates the fish when it is hooked and can easily cause the fishing line to wrap and affect the tension of the fishing line.

In 2008, it successfully opened up markets such as Ukraine, Latvia, and Greece. In the same year, it successfully developed the invention of the fishing rod dragon and phoenix tail (patent number ZL20081008100.3), solving the problem of weak strength and easy breakage of the fishing rod dragon and phoenix tail.

In 2009, our professional anglers reported that after the fishing rod is used, the water vapor will be stained with water when fishing with one and two sections of the tail, and after use, the water vapor will be brought into the inner section of the fishing rod, and the air pressure in the inner section of the fishing rod will be caused. , it will make it difficult to collect the rod, so we spent a year developing the PBS anti-locking mesh system technology of fishing rod (patent number ZL20092001239.0). In the same year, due to the increase in global demand for Dalima fishing lines, the Taiwanese factory started to work. The Dalima workshop was expanded and advanced Dalima production equipment was introduced again.

In 2010, he won the European EFTTEX Best Rich Horse Product Award; in the same year, he ranked first in the Baidu search for Chinese fishing tackle brands.

In 2011, it also won the first place in Baidu search for Chinese fishing tackle brands that year;

In 2011, Taiwan Business Week evaluated brand companies that originated from Taiwanese companies that have always maintained their leading position in the Chinese market. The award-winning companies include Master Kong, Baodao Glasses, Pacific Fishing Tackle..., etc.

In 2012, it won the first place in Baidu fishing tackle brand rankings again.

In 2012, in order to make the front and rear plugs more versatile and facilitate consumers to use a front plug on multiple fishing rods, we have fully developed a telescopic universal front and rear plug (patent number ZL201220570184.1). In the same year, we also successfully developed the second generation of Universal Rotating Head (patent number ZL201220693852.X). With the efforts of all the company colleagues, JinPOKEE's national franchisees exceeded 3,000. This year, it also won the China Fishing Supplies Industry Development Contribution Award.

In 2013, a brand with Austrian swan crystal was launched, spraying the original imported chameleon paint from Germany onto the inner shell of our fishing line. In addition, our Taiwan Department of Chemical Engineering has been continuously researched by two years, and it is equipped with the original imported raw materials from Japan. , produces a unique classic work in the world. In the same year, it also won a number of honors, namely: Pacific fishing tackle was named the 2013 Consumer Rights Protection Committee recommended product; Enterprise High-tech Research and Development Center; 2013 National Fishing Competition Partner; 2013 Most Influential Brand Award.

Today, our company has gone through 39 years of ups and downs and has successfully built it into the number one brand of fishing gear in China. At present, we can produce more than 2,000 fishing rods a year and more than 1,000 other fishing-related products. For the past 39 years, it has been adhering to the business philosophy of high-quality brands, technological innovation and service-first. In terms of brand marketing, we use innovative business models, in addition to our traditional provincial agency system, we also have a chain franchise system.

In product production, we have always adopted a vertical integration strategy, self-production and self-sales, and we have also continuously enriched our product types and structure in horizontal strategies. In after-sales service, we have always used how to match the existing 3,200 fishing gear agents. The merchants work together to provide our consumers with better after-sales service.

In brand marketing, we plan to invest 10 million in brand promotion costs every year, whether in TV advertising, print media, electronic phishing forums, e-commerce, home-to-door services, etc. In terms of R&D design, we plan to invest 10 million in R&D expenses every year, introduce the world's most advanced scientific and technological raw materials and consulting management systems, and establish a standardized production management process and an automated production management system. Based on the above, we aim to establish the world's most rigorous quality standards and make further progress.