It started in 1993 as a new enterprise in the domestic fishing gear industry, a comprehensive company specializing in the manufacturing and sales of sports goods and fishing gear.

Laogui Group is a horizontally integrated group company that grew up and took root in China and then urged the army to international fishing gear market. Over the years, we have transformed and thrived through continuous leap forward, and embarked on the path of specialization and diversification. Laogui (Group) Company has emerged in the Chinese fishing gear industry with its unique business methods. It has developed horizontally from the initial single old ghost bait manufacturing to the current trend of fishing gear products such as fishing rods, fishing lines, hooks, floats, etc., and has quickly had diversified businesses. and diversified markets.

In recent years, Laogui (Group) Company has pioneered and innovated in its business philosophy, and has become a leader in China's local fishing gear industry with its strong brand R&D strength and strong comprehensive strength. Lao Guibai was founded in 1993 in Wuhan East Lake High-Tech Development Zone, Optical Valley, China. It has a standardized production factory covering an area of ​​30,000 square meters and a building area of ​​28,000 square meters. In 2009, in order to meet market demand and the company's own development and long-term planning, Laogui (Group) Company invested in expanding a fully automated bait production factory with a construction area of ​​nearly 8,000 square meters. After completion and production, the production scale will increase exponentially.

In order to consolidate the image of the Laogui brand and benefit more fishing enthusiasts, in 2002, Laogui (Group) Company invested and established Youdiao World Film and Television Production Communication Co., Ltd., specializing in the planning of fishing programs and other leisure sports programs. Production and sales, the company has a complete set of radio-level film and television pre- and post-production equipment and a professional director, video, editing and animation production team. Over the past few years, dozens of sets of various fishing textbooks have been filmed and produced, and millions of CDs have been distributed for free, which has greatly promoted the development of China's fishing sports and popularized fishing knowledge; in the same year, a larger domestic fish ecology has been built. The observation system platform provides more scientific support and technical means for product research and development; in 2002, Laogui (Group) Company jointly established the "Laogui Fish Food Inducing Research Center" with relevant colleges and universities mainly based on Huazhong Agricultural University. The research and development technology of old ghost bait has been further improved.

Today, Lao Gui's brand pioneer status in the Chinese market has been established, and his outstanding performance has attracted attention and has become a model in the domestic fishing gear market. While consolidating the domestic market, Laogui (Group) Company has actively explored overseas markets, with bait as the leading product, carefully prepared to enter other fishing tackle industries in an orderly manner, and has always adhered to the training of fishing people and spreading fishing culture as corporate culture. Go down.