The jade jewelry engraving technology industry is well-known, a large domestic jade raw material supplier and jade jewelry product manufacturer, and a jewelry jade full-industry chain service provider integrating jewelry jade/network finance/micro loan/pawn financing/capital management.

Oriental Gold Yu Co., Ltd. is currently a listed company in the domestic jade industry. The company was listed on the Shanghai Stock Exchange on June 6, 1997. It has been listed for 20 years and the 12th anniversary of its successful transformation into the jewelry jade industry. In 2016, sales revenue was 6.59 billion yuan, net profit attributable to shareholders of listed companies was 250 million yuan, and basic earnings per share was 0.18 yuan. As of December 31, 2016, the company's total assets were 9.35 billion yuan and its net assets were 3 billion yuan. The company is the vice president unit of the China Jewelry and Jade Jewelry Industry Association, a comprehensive member unit of the Shanghai Gold Exchange, and a executive director unit of the China Gold Association. The company has reached a strategic partnership with China Gold.

Oriental Jinyu has achieved integrated operations from jade raw material procurement to R&D design, wholesale and retail, franchise, industrial financial services, etc., and has gradually developed into a jewelry integrating jewelry, jadeite, online finance, micro-loans, pawn financing, and capital management. Jade full industrial chain service provider.

Oriental Gold Yu has been favored by investors and consumers in the capital market and terminal consumer market. The company implements a 1+10+N channel strategic layout, strengthens the upstream control capabilities of jadeite raw stones while gradually realizing the national layout of terminal retail. (1 is the Shenzhen headquarters, 10 is the self-built large-scale self-operated flagship stores in large and medium-sized cities with national regional radiation capabilities as regional growth poles, and N is the terminal stores that expand to the sub-region).

Relying on Shenzhen headquarters, the company takes the mission of promoting the essence of Chinese culture and going to the world of national brands, and takes "letting the world and spreading love" as its brand demand. It is in Beijing, Guangzhou, Shenzhen, Wuhan, Shenyang, Changsha, Shijiazhuang, Zhengzhou, Kunming, Lhasa, and Xuzhou. , Tengchong, Melbourne and other places have branches and super-large flagship stores.