Nouhaus Brand Ranking
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Nouhaus

Nouhaus

N&R Home Co., Ltd.
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Brand Introduction

Zhejiang Henglin Chair Industry Co., Ltd. is a national high-tech enterprise integrating research and development, production and sales of office chairs, sofas, massage chairs, furniture and other healthy seat products. It is currently the largest office chair developer and exporter in China. .

The company is located in Anji County, Zhejiang Province, the hometown of China's swivel chairs. Since its establishment in 1998, it has developed into a registered capital of 60 million yuan, covering an area of ​​130,000 square meters, with nearly 2,000 employees and 360 professional and technical personnel. The company began to engage in foreign trade in 2002. Since its foreign trade sales exceeded US$10 million for the first time in 2004, its performance has maintained steady and rapid growth. Over the past decade, the company's cumulative fiscal tax revenue ranked first in the county, and China's office chair sales first, and now it has become China's largest office chair developer and exporter. The output value in 2014 exceeded 1.46 billion yuan.

The company's current main sales markets are overseas markets such as Europe, the United States and Japan. After more than ten years of development, the company has passed the strict certification of many internationally renowned buyers and has established long-term strategic cooperative relationships, including the world's top 500 companies Warmart (Walmart), IKEA (IKEA), OfficeDepot (Oudi). ), Staples, global retail giants Carrefour, MGB, Tesco, Japan's largest home furnishing chain, NITORI, etc., have international influence and other multinational companies with international influence.

The company attaches great importance to product quality. The company has successively passed the IS09001:2000, IS014001:2004 system certification and German GS/LGA certification to establish a quality control system for modern enterprises. The company introduces automation equipment and standardized production lines, and implements a strict 6S production site management system and full-process quality control system. The products have been rigorously tested by international standards such as the United States ANSI/BIFMA5.1, Europe EN1335, EN1022, EN1728 and German TUV, and have become one of the drafting units of the National Industry Standards (Office Chairs).

The company has established the first academician and expert workstation in my country's chair industry, and has successively hired academicians of the Chinese Academy of Engineering, professors, senior engineers and experts from Hefei University of Technology to strengthen R&D efforts. It has also cooperated with Zhejiang University, Xi'an Jiaotong University, Hefei University of Technology, internationally renowned R&D institutions in China. Many key universities and well-known institutions have established equipment research and development laboratories and creative centers. The company has obtained 2 invention patents, 27 utility model patents, and 193 appearance design patents. It won the "2013 China Furniture Design Award" at the 19th China International Furniture Exhibition, among which many projects have won scientific and technological progress in provinces, cities and counties. The award has laid a solid foundation in establishing and improving a technological innovation system, exploring institutional and mechanism innovation, establishing a stable growth mechanism for R&D investment, cultivating and introducing innovative talents, promoting the transformation of scientific and technological achievements, and cultivating an innovative culture, and has accumulated rich experience.

The company always regards R&D and design as the core driving force of corporate development. The company actively introduces first-class domestic designers to form a R&D team, attaches great importance to the development and promotion of R&D plans, and makes positive and bold attempts to advance design concepts and design styles. In addition, the company has established long-term strategic cooperative relationships with many internationally renowned furniture design companies, realizing the instant communication of industry trend information and sharing of resources, thus realizing the company's ability to go from MadeinHenglin to CreatedbyHenglin Leapfrog development.

Brands are intangible assets for corporate development. The company attaches great importance to brand and reputation and has a high reputation in the industry. The company has successively won the "Well-known Protection", "Zhejiang Province Famous Trademark", "Huzhou City Famous Trademark", "Zhejiang Export Brand", "Zhejiang Famous Brand Products", "National High-tech Enterprise", "Government Quality Award", and "Zhejiang Province Units that emphasize contracts and keep trustworthy", "Members of China Light Industry and Crafts Import and Export Chamber of Commerce", "Uncome Trusted Units", "Huzhou Integrity Enterprise", "China's Furniture Industry Outstanding Enterprise" and many other honors.

The company adheres to people-oriented and is an active advocate of a healthy "sitting" culture. The company's products are integrated with advanced ergonomic design concepts, paying great attention to green, ecological and environmental protection, in line with and leading the current health trend.

In the next "five-year plan", the company will vigorously expand global strategic partners and continuously enhance the industry and international influence of Henglin brand. The company will strengthen brand building and R&D innovation, and lead national enterprises to achieve a leap from manufacturing to creation. The company will continue to enhance its core competitiveness and achieve mutual benefit, win-win and sustainable development. The company will continue to increase product development efforts, strengthen resource integration of upstream and downstream enterprises in the chair industry chain, and increase the technological content and added value of the original products. While strengthening the construction of the company's existing R&D center, the company will accelerate the process of combining production, education and application with well-known domestic and foreign scientific research institutions and colleges. The company is brave in innovation, promotes the continuous progress of office life, promotes the continuous progress of society, and creates a better life for all mankind.

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