
No.1 Native Pig

No.1 Native Pig
No. 1 local pig is a well-known local pig brand in China. It focuses on operating high-quality local pigs with local ancestry and is positioned as a high-end and high-quality pork market. The "No. 1 Tu" brand has been approved by the state and is a chain brand with the highest scale in the brand pork market. Its pig breeding cycle is longer than that of ordinary pigs. The products are prominently characterized by black hair, fat and thick meat but sweet meat. Chain stores are mainly built in first- and second-tier cities.
Since entering the Guangzhou market in 2007, No. 1 local pig has quickly gained fame in the Guangdong market with its outstanding product strength to "retrieve consumers to regain the pork flavor before the 1980s". After opening nearly a thousand brand stores in the Guangdong market, No. 1 local pig wants to "apply" to a larger market. Since 2013, this "local" brand from Guangdong has begun to expand northward, and has entered provinces and cities such as Shanghai, Beijing, Tianjin, Nanjing, Hangzhou, Chongqing, and Chengdu. As of 2019, No. 1 local pig has opened more than 2,000 chain stores in 35 cities across the country, and is currently the top-notch local pig fresh meat chain brand in China.
No. 1 local pig has established a vertical management system from breeding, breeding, slaughtering, distribution and retail. At the breeding end, a core breeding farm is built, a breeding team and an information platform are equipped, and a breeding technology research and development laboratory is jointly established with Sun Yat-sen University to form a local pig breeding system and breeding technology system. On the breeding end, establish information files and strictly implement unified seedling supply, unified feeding, unified medicine supply, unified management, and unified recycling for breeders; on the slaughtering and distribution end, unified fixed-point slaughtering and cold chain distribution will be achieved, and through the goods High-tech technologies such as the Internet monitor any distribution and sales links, and randomly check and send meat samples. With this, No. 1 local pigs have established a management system from breeding, breeding, slaughtering, distribution to sales, realizing the full-process quality monitoring of "from origin to dining table".
Guangdong No. 1 Food Co., Ltd. was established in 2004. It is a well-known domestic large-scale food enterprise integrating breeding research and development, breeding and production, and brand retail. The company takes the "No. 1" series of live pigs, fresh chickens, eggs, etc. as its main products, and adopts the vertical integrated management model of "company + base + farmers + chain stores" to cultivate and create more market-competitive and promising meat. Healthy, safe, high-quality and delicious products such as products, eggs, and deep-processed products have conquered the appetites of consumers across the country and ensured the food safety on the people’s dining tables. In order to cater to the overall development trend of the market, enrich and improve the industrial chain, and carry out diversified healthy food to the end, the company has successively launched the "No. 1 Tu" series of chicken, duck, eggs, black chicken, Chongtian No. 1 Beef and other products, which have been highly consumed. favor and praise from those.