
Neutrogena

Neutrogena
Neutrogena is a skin care brand of Kenvue, a health care product company. It has a professional full range of skin care products such as fine whiteness, light sun protection, deep cleanliness, water-energy, and time-rejuvenation. Neutrogena is a skin care recommendation, which consumers trust more and can bring health and beauty improvement to the skin.
Headquartered in Neutrogena, Los Angeles, California, its founder Emanuel Stolaroff opened a small professional cosmetics company, Natone in 1930. In the early days, Natone only provided products to beauty salons that professional film studios cooperated with. Since 1940, it began mass production and distribution in general sales channels.
In 1954, Stolaroff discovered a unique transparent soap invented by Belgian chemist Edmond Fromont during a business trip to Europe. This piece of soap is essentially different from ordinary soap. It is very gentle and pure, and can easily wash the skin and will not leave any residual irritation of the skin. It is especially effective for acne, acne, and acne skin. Stolaroff named this facial soap Neutrogena and introduced it to the United States for sale. The name comes from the Latin words: neutralis and genus, meaning rebirth. The two words combined contain the meaning of creating natural effects.
In the late 1950s, advertising for "Belgium's precious soap" began to appear frequently in magazines such as Vogue and New Yorker. The soap, which averaged $1, was well reviewed at the time. With the growth of sales performance and the favor of celebrities such as Audrey Hepburn, the brand image of "Neutrition" focusing on product development has become deeply rooted in people's hearts. In 1962, the "Neutrition" brand soap has become an image product of the company, and the company's official name has been changed from Natone to Neutrogena Corporation ("Neutrition" company).
Stolaroff's son-in-law, Lloyd E Cotsen, served as president of Neutrogena in 1967. He began to integrate his knowledge about humans and culture into the company, and he injected higher medical expertise into this magic soap. With the joint efforts of dermatology experts hired by Cotsen, a new type of soap was born. Neutrogen has been married to dermatology since then and has remained there until now. Neutrogena later went public in 1973. In 1994, Johnson & Johnson included Neutrogena. While obtaining more multinational corporate resources, Neutrogena still retains its original brand style.
In the 1970s, Neutrogena brand products included: hand cream, acne-made soap, body oil, body lotion and other products. Since then, the product line has expanded at a magical speed, and the product series has spanned 10 major categories such as skin care products, hair care products, men's products, and cosmetic products. In August 2004, Neutrogena officially entered the mainland Chinese market.
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