Natuzzi Brand Ranking
Brand Introduction

Pasquale Natuzzi was founded in 1959 - currently Chairman and CEO - Natuzzi Group designs, produces and sells a wide range of sofas, armchairs, furniture and home accessories. Natuzzi has 7 manufacturing plants, 12 commercial offices and over 1,200 sales points worldwide. The integrated management of ethics and social responsibility, innovation, industrial knowledge and value chains reflects the market leadership of Natuzzi Group and establishes Natuzzi as a furniture brand recognized by global luxury consumers. Natuzzi SpA has been listed on the New York Stock Exchange (code: NTZ) since May 13, 1993.

Sales Network

The Group exports its innovative products on five continents in 123 countries.

Research and development

In the furniture industry, Natuz Group is one of the large research and development investors. Pasquale Natuzzi personally manages this strategic activity through the Santeramo Style Center in Colle, Italy, where professionals work to study global trends, design and material selection.

manufacturing

Production is horizontally integrated through factories in Italy, China, Brazil and Romania. The Group controls more than 92% of raw materials and semi-finished products.

One brand, two product lines

Natuzzi is the most recognized furniture brand worldwide among luxury consumers (Source: Ipsos - Lagardere, 2013). Natuzzi divides its products into two major series: Natuzzi Italia and Natuzzi Editions.

Natuzzi Italia is a product range – all strictly made in Italy – offering the Total Harmony range, which now also includes the bedding range. Natuzzi Italia sofas and armchairs enriched by a selection of home decor, lamps, accessories and living room furniture, giving joy through beauty and relaxation. Natuzzi Italia is a high-end product line with products sold in the retail market (through Natuzzi Italia stores and galleries) as well as in the free market. Natuzzi Re-vive is a signature product of Natuzzi Italia, bringing innovation and well-being to the home furniture market.

The Natuzzi version offers a wide variety of comfortable leather sofas, enhancing the new strengths of Natuzzi: a huge knowledge of leather and its special planning and manufacturing traditions.

In addition, the Group manages private brands (no brands) specially established for mass market distributors.

distribute

The distribution of the Natuzzi brand is organized through wholesale channels and retail networks under the "Natuzzi Italia" and "Natuzzi" brands around the world outside Italy and Portugal, with the name "Divani & Divani by Natuzzi".


Recommend Related Products

版权所有 © 宁波全贸信息技术有限公司 浙ICP备12012821号-1 浙B2-20200628

浙公网安备 33020902000078号