Naier Brand Ranking
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Zhejiang Nile Group Co., Ltd.
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Brand Introduction

Zhejiang Nel Group Co., Ltd. is located in Haining City, Hangzhou-Jiahu Plain in northern Zhejiang Province. It was founded in 1990, covers an area of ​​24,633 square meters, has more than 2,300 employees, and has more than 1,800 advanced production equipment such as Rona ground sock weaving machines in Italy. , including more than 400 technical personnel of various types and more than 30 external experts. The company currently has its own holding subsidiaries such as Haining Nel Socks Co., Ltd., Zhejiang Sanshan Dyeing and Finishing Co., Ltd., Haining Minolta Embroidery Co., Ltd., Shanghai Nel Socks Co., Ltd., 3ZU Shanghai Sanzu Knitwear Co., Ltd. and other holding subsidiaries. The group enjoys a high reputation in Zhejiang socks and is an excellent enterprise in Haining Socks.

The company adopts modern management technology and has invested more than 10 million US dollars in funds to introduce computer sock sample design systems and post-track processing equipment, and has established a computer network management system from the workshop assembly line to each center in accordance with international production and inspection standards. The annual production capacity reaches 28 million pairs, mainly exported to Europe, North America, Australia, Japan and other places, along with brands such as Adidas, Pier Cardin, Walmart, GAP, PIENE CARDIN, LEE, ELLE, TARGET, KEEPERS, TCM, HB, NEWBLANCE, etc. Maintain close cooperation and produce their brand products through OEM, which is deeply loved by customers from Europe, America, Japan and other countries.

The company invests a considerable amount of funds every year to devote itself to the research and development of new products. At the same time, it combines international fashion trends to integrate foreign fashionable styles into the design concept, so that the product tastes excellent. It has a number of domestically recognized Neer products and has passed the ISO9001 international quality system certification in the industry.

Adhering to the business policy of "to satisfy consumers and to make operators profit", Neer's pragmatism and innovation are to open up a broader market. In order to further promote Neer to globalization, the Neer people have joined forces with DuPont in the fields of raw materials and technology, and will invest a lot of material, manpower and financial resources to develop new products in production capacity, product structure, technical strength and management level. Consumption.

Neer will display its products in the domestic and international markets with high-quality, high-quality management and high-tech Nel socks product series. The products meet the needs of all consumers aged 16-60 for sock products, with excellent quality and fashionable design, and meet the needs of middle- and low-income for high quality and low-price sock products. The Nel brand includes men and women's cotton socks, stockings, and sports socks, with a complete range.

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