Calzedonia Brand Ranking
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CALZEDONIA

CALZEDONIA

If you want to improve the ranking of your company brand or wish to avoid appearing here, please contact trading@bossgoo.com.
Brand Introduction

Founded in Verona in 1986, Calzedonia aims to create new ways to sell socks and swimwear for women, men and children through a franchise sales network. More than 20 years later, Calzedonia's sales network has more than 2,000 stores, covering all over the world: Italy, Austria, Cyprus, Croatia, Czech Republic, Greece, Hungary, Mexico, Poland, Portugal, Russia, Serbia, Slovenia, Spain, Sweden , Turkey, France, Macedonia, Montenegro, United Kingdom, Slovak Republic, Romania, Germany and Belgium.

Calzedonia's success comes from many aspects: a wide variety of products, a keen sense of fashion, and a high cost performance. These traits allow Calzedonia to meet the demanding customer needs. Calzedonia Group currently employs approximately 32,000 people worldwide, of which 3,000 work in Italy.

Calzedonia's vertical structure makes it unique: every product is conceptualized, produced and sold directly or through an affiliate. All sales are in a single brand store, and the management of the store includes direct management, franchising or management by foreign dealers. The company's achievements show that the underwear industry was previously targeting a small audience, and after Calzedonia arrived, the company successfully promoted such products to all age groups, making it a "mass consumption."

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