The MOU brand was founded in 2002 by the famous shoe designer Shelley Tichborne on Porto Beiro Street, London, England. Its design inspiration comes from the wild and adventurous spirit of nature. The designer insists on choosing high-quality pure natural furs, such as calfskin, goatskin, sheepskin and lambskin, and according to each piece of leather the most original and simple. The materials are carefully selected and selected, combining traditional handmade craftsmanship with modern fashion, and carefully created a series of shoes and accessories that pursue luxury and exquisiteness and advocate comfort and nature. In 2014, MOU officially landed in China and was loved by many trendy celebrities. In 2018, MOU moved to Tmall and was willing to wrap nature into your feet. "Live simply, Love nature." is the brand's design philosophy.