Mobee (Little Elephant Mobe) was established in 2017 for children's art creative products brand. The brand is based on the advantages of the parent company's pen making industrialization, and relies on product manufacturing quality and product creativity. "Entertainment, entertainment, aesthetics, and artistic enlightenment" is the connotation of mobee product development; "safety + creativity" is the target of the mobee brand team's work. Mobee is a brand that emphasizes creativity and quality and precision manufacturing. The brand purpose of "For Children Forever" further reflects the team's beliefs.

Ningbo Xiaoxiang Mobei Children's Products Co., Ltd. is a wholly-owned subsidiary of Great Wall Penmaking, and mainly operates various products of the mobee brand. Located in Guanhaiwei's brand base, it integrates design, development, manufacturing and sales. The creative center includes functions such as industrial design, graphic design, illustration design, packaging design, photography, brand design, etc. Sales centers include e-commerce department, large customer department, new retail department, etc.

Mobee's products on sale include more than 60 models of art painting, handmade production, puzzle interaction, daily necessities, and toys, all of which are original by the brand. In 2021, mobee will complete the iteration and optimization of its products, focusing on creating a series of children's art creative products, improving the enrichment of single-piece products, and developing the variety of integrated multi-function gift boxes, so that mobee's aesthetic education products are more professional and abundant. Continue to increase the expansion of new products for each category of stationery, toys and children's daily necessities, and reasonably allocate to cover the use needs of children and adolescents of 3-16 years old.