
Mingzheng

Mingzheng
At the beginning of its establishment in 1996, it built a production base with the development concept of "high starting point, scale and high speed", built a modern factory mainly slaughtering and meat processing, and promoted the development of the surrounding aquaculture industry. There are more than 1,200 large-scale breeding households and more than 20 breeding farms, which indirectly provide employment opportunities and channels for surrounding farmers, laying a solid foundation for Mingzheng's future development.
In 2011, in order to adapt to market demand and expand production scale, a one-time investment of 216 million yuan was built in the Taikang County Industrial Cluster Zone, Henan Province, with an area of 150 mu, a standard factory building of 52,000 square meters and an annual production capacity of 20,000 tons. In 2012, a new company, "Henan Mingzheng Halal Food Co., Ltd.".
The company has 12 production lines and related equipment, including cooking lines, high-temperature sterilization lines, and is equipped with cold storage, power rooms, and sewage treatment equipment facilities. It has now become a technological-scale agricultural industrialization integrating breeding, slaughtering, and meat-delicious processing. enterprise.
The company's leading products are: braised and cooked beef series. The braised process originated from the Li family of the Central Plains in 1365 and has been passed down and innovated for 21 generations.
The company has carried out modern craft innovation in traditional ancient craftsmanship, and its product development has transformed into "flavor type, diversity type, composite type, special nutrition type, health type and functional type". Developed a diversified brand series, nearly 100 varieties of omni-channel products. It meets the needs of consumers of different ages, different tastes and regions, and its products are sold all over the country.
Currently, the products listed include: "Mingzheng", "Mingzheng Lao Lujiang", "All Friends", "Farmer's Mother-in-law", "Niu Yiniu", etc. The products cover categories such as sauce braised and rest.
In line with the development trend of China's food and catering industry, the company has deeply explored and refined the brand culture and value connotation of "Shijia" through various forms such as brand shaping, product innovation, channel expansion, marketing and promotion; focusing on "using Shijia Food as a carrier," The world conveys positive energy and faces a broader market and future, strides forward and opens a new chapter in the food generation.
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