Henan Yisai Group is located in the western section of Hongchang Road, Boai County and was founded in February 2002. It is a group company integrating beef cattle breeding, cattle and sheep slaughtering and division, feed processing, production of cooked products and chain sales. Currently, the group covers an area of ​​more than 4,000 mu, has more than 2,000 employees, and has 10 wholly-owned subsidiaries. The company's products have passed ISO9001 international quality management system certification, HACCP food safety management system certification, green food certification, Ministry of Agriculture pollution-free agricultural products and place of origin certification and self-operated import and export rights certificate respectively. The company has been successively rated as a key leading enterprise in the province's agricultural industrialization, an honorary enterprise of "Henan Province Famous Trademark", a well-known enterprise of halal food in Henan Province and a well-known brand. It is a beef supplier for the 2008 Beijing Olympic Games, a beef supplier for the 2010 Shanghai World Expo, a beef supplier for the 2010 Guangzhou Asian Games, a beef supplier for the 2012 National Farmers' Games, and a designated beef supplier for the 2013 National Games. It is a designated manufacturer of special products for ethnic minority products in the country during the 11th Five-Year Plan period and the 12th Five-Year Plan period. It has been successively rated as the No. 1 brand of halal beef in China and ranked second in China beef cattle slaughtering and processing by China Halal Network and China Meat Association.

The company's leading products are five categories: freshly divided beef, freshly divided beef, freshly divided beef, freshly prepared beef, cooked beef, cooked beef, cold-cut beef and gift beef series. At present, beef products have entered famous international and domestic companies such as Walmart, Carrefour, McDonald's, KFC, Shuanghui and other international and domestic companies. The product sales network reaches Shenzhen in the south, Harbin in the north, Shanghai in the east, Urumqi in the west, and it covers most provincial capital cities across the country. The Yisai beef brand has been fully trusted and recognized by consumers.

In order to respond to the call of the provincial party committee and government to build Henan into a "Chinese granary and world kitchen" and keep up with the pace of development of the Central Plains Economic Zone, we will focus on the development of "industry bigger, enterprise stronger, and product sounder" The idea is to build 10 100,000 beef cattle breeding and slaughtering of 100,000 beef cattle processing bases nationwide with the annual slaughter of 100,000 beef cattle processing bases. The "11011" project is realized within five years, namely: the company solves the employment of 10,000 Yisai employees, drives 100,000 farmers to raise cattle and get rich, and allows 100 million people to eat the safe Yisai beef, and at the same time, it achieves sales revenue of 10 billion yuan. Realize the great mission of promoting agriculture and strengthening the people. It is also planned to be successfully listed on the Shenzhen Stock Exchange in 2015, and will eventually become the pioneer of the beef industry and the "first brand" of halal beef in China.