The company was founded in 1999 and is a modern high-tech enterprise integrating coating research and development, production, sales, technical support and coating services. Mickey has been committed to the scientific research of green and environmentally friendly paints. In 2004, Mickey - Phoenix Pannie was reborn from the ashes. Mickey people determined their own development direction and were committed to the research and development of professional children's paints.

In 2007, a new factory covering an area of ​​50,000 square meters was invested and built in Heshan City, Guangdong Province. Fire protection and environmental protection meet national standards. Now Mickey has become the only paint company in China that can provide a complete set of children's environmentally friendly paint for latex paint and wood paint. Mickey has become synonymous and weather vane for children's paint products. Mickey has established more than 10,000 sales outlets nationwide, including branches, offices, experience halls, flagship stores, specialty stores, etc., and has joined hands with world-renowned companies (including DuPont and Komeki, BASF in the United States, and Lifuda in the United Kingdom. ) Established intimate and extensive cooperative relationships. The company has the most advanced paint production workshop in China, introduced the world's most advanced paint production equipment, and adopted modern management methods such as assembly line operations and ERP computer monitoring and pipeline transportation. In 2010, Mickey won the "China's No. 1 Children's Paint Brand" certificate at the Great Hall of the People in Beijing.

Care for children and pay attention to the future; the road to the future is still long, and the Mickeys have a long way to go. "People-oriented, customers-oriented, self-discipline, and continuous improvement." Adhering to this business philosophy, we firmly believe that "Mickey" will shine on the land of China.